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Thesis Website Makeover Series
In October we hosted a series of live website makeover sessions for our members. The purpose of these sessions is to help our members think about the design of their sites and to give them the opportunity to watch how a professional approaches the redesign of a website.
Fran owns a medical supply store that specializes in Oxygen machines. His Thesis website, http://mainclinicsupply.com, is both a regularly updated blog and a storefront.
Website Makeover Goals
We first review Fran’s current storefront. He tells us he knows that he needs larger images on his site to increase sales, but he has to take those himself because the manufacturers don’t have high quality pictures. His logo is simple and is similar to the universal symbol for hydrogen. He has looked at other similar businesses and seen that it is important for his logo to be simple and clear. He has tried to obtain that affect.
He hopes to maintain the current arrangement which has the online store products in a list. He is hoping to link each of the products to his blog, where he can provide more detailed information about the project. He needs the “Add to Cart” link to stand out prominently.
In the main page, it is not clear what the site purpose is. To remedy this, Kim and I suggest that he have a tag line near the header, so casual observers will know the purpose of the site. Because he is selling rather expensive products, he needs users to look through his site and feel comfortable doing business with him.
He says that many of his customers are at the Mayo Clinic, which is across the street from his physical store. These customers are visiting from out of town and would be accessing his site on mobile devices, so it is important that his site be accessible for those users.
Fran mentions that he also needs to add some information showing that it is safe to shop on his site. [click to continue…]
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