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WP eStore

Overview of WP eStore Configuration for Encrypted Downloadable Products

In this session we give an overview of WP eStore configuration for encrypted downloadable products shown in the Thank You page. We use the WP eStore shortcode that has the PayPal information which the buyer gets automatically redirected to and contains downloadable links for each of the products that they purchase. These downloadable links will […]

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Shopp VS WP eStore

In this session we discuss the difference between Shopp and WP eStore in terms of design and implementation. We also discuss how Shopp and WP eStore deal with shipping and taxes. Use Shopp if you have programming skills because it uses templates for customizing the look and functionality. Shopp uses a good customer management facility […]

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Overview of the Interaction Between PayPal and WP eStore

In this session we give an overview of the interaction between PayPal and WP eStore. Once the payment process is done in Paypal, the buyer receives an email receipt both from Paypal and WP eStore.  We discuss how we configure the redirection in PayPal that tells WP eStore to expect it. Paypal gets the identity […]

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When to Use PayPal, WP eStore or Shopp

In this session we discuss when to use PayPal, WP eStore or Shopp for your products. We discuss each system in detail and which is good for single products, digital products, multiple products, sales tax issues, complex shipping and ease of displaying products. Video Transcript Member: Well, in general, I have 2 clients now that […]

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Setup WP eStore to Sell Access to Live Webinars

In this session we show how to setup WP eStore to sell access to webinars. We do this by creating a product specific email with instructions for the buyer to access the Webinar registration link. We also discuss our model for developing content for live webinars which allows us to create content on a schedule […]

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Lesson 6 - Part 1 - Conceptual Organization of a Large Product Catalog

Lesson 6 – Part 1 – Conceptual Organization of a Large Product Catalog

This video is part of our old WP eStore Course Go to our Updated WP eStore Course for current videos. The goal of this tutorial series is to show you how to create a fully functional E-Commerce website using WordPress, Thesis and WP eStore. In this lesson we’re going to look at how to organize […]

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Part 1 - How to Customize the Simple View of Category Listings

Lesson 7 – Part 1 – How to Customize the Simple View of Category Listings

This video is part of our old WP eStore Course Go to our Updated WP eStore Course for current videos. This lesson relies very heavily on the Firebug and Web Developer Add Ons for Firefox. If you are unfamiliar with how to use these please watch Lesson 1 of the Customize Thesis Like a Pro, […]

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WP eStore Digital Products with Multiple Files, Variations, Bundles and Amazon S3

Learn how to add multiple files, variations and budles to digital products in WP eStore and how to integrate Amazon S3 with WP eStore. You will learn how to create digital download links, add multiple files to the same product, create bundled products and create multiple coupons.

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Lesson 1 – Setup a Simple Store that Sells Digital Products

In this first lesson of our How to Sell Digital Products Online with WP eStore course we describe the store and discuss why we’ve chosen WP eStore as our shopping cart. Next we install and configure the plugin with a special emphasis on automatically delivering secure digital downloads.  Finally, we create products and insert those […]

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Lesson 5 - Part 1 - Install WP eStore

Lesson 5 – Part 1 – Install WP eStore “Extra Shortcodes” Plugin

This video is part of our old WP eStore Course Go to our Updated WP eStore Course for current videos. The goal of this tutorial series is to show you how to create a fully functional e-commerce website using WordPress, Thesis and WP eStore. In this lesson we’re going to download and install the Shortcodes […]

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Lesson 3 - Part 1 - Pre-flight Product Checklist

Lesson 3 – Part 1 – Pre-flight Product Checklist

This video is part of our old WP eStore Course Go to our Updated WP eStore Course for current videos. In the first part of this lesson we’re going to go through a setup checklist to deal primarily with the product relationships in our e-commerce website. WP eStore starts off with a Product Catalog and […]

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Lesson 4 - Part 1 - Review the Product Checklist

Lesson 4 – Part 1 – Review the Product Checklist

This video is part of our old WP eStore Course Go to our Updated WP eStore Course for current videos. The goal of this tutorial series is to show you how to create a fully functional E-Commerce website using WordPress, Thesis and WP eStore. In this lesson we’ll add products to our WP eStore catalog. […]

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WP eStore Digital Products with Multiple Files, Variations, Bundles and Amazon S3 Part 2 – Integrate Amazon S3

In this session we show how to integrate Amazon S3 with WP eStore. We discuss the importance of unique bucket names across the entire Amazon S3 system. We configure WP eStore to be able to communicate with Amazon using the access key ID and the secret access key. Video Transcript I just want to explain […]

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Part 2 - How to Use Custom Classes to Selectively Apply CSS Rules

Lesson 7 – Part 2 – How to Use Custom Classes to Selectively Apply CSS Rules

This video is part of our old WP eStore Course Go to our Updated WP eStore Course for current videos. In the second part of this lesson we’re going to add custom classes to our pages. Then we can assign those custom CSS styles to specific pages and therefore have different definitions for different pages. […]

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Lesson 3 - Part 2 - Install WP eStore

Lesson 3 – Part 2 – Install WP eStore

This video is part of our old WP eStore Course Go to our Updated WP eStore Course for current videos. In this lesson we are going to download and install WP eStore for WordPress. You can get there easily by going to this Lesson 3 page. As you know all of our e-commerce lessons have […]

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Thumbnail image for Lesson 4 – Part 1 – Integrating Email Marketing with your Store

Lesson 4 – Part 1 – Integrating Email Marketing with your Store

Well good morning everybody and welcome to Lesson 4, Build your Email List with Free Products, of our class on How to Sell Your Digital Products with WP eStore. Today we will be talking about email marketing and building your list both with free products and by adding members to your site or people to your […]

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Thumbnail image for Lesson 3 – Part 1 – Introduction – Prepare WP eStore to Use the Paypal Sandbox

Lesson 3 – Part 1 – Introduction – Prepare WP eStore to Use the Paypal Sandbox

Good morning everybody and welcome to Lesson 3 of our Sell Your Digital Products with WP eStore series. In this lesson, we are going to test the function of WP eStore using the PayPal Sandbox. So if you don’t have a PayPal Sandbox account already setup and configured then I strongly encourage you to go […]

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Lesson 5 - Part 2 - Introduction to WP eStore Shortcodes

Lesson 5 – Part 2 – Introduction to WP eStore Shortcodes

This video is part of our old WP eStore Course Go to our Updated WP eStore Course for current videos. Welcome back to Part 2 of Lesson 5 of the Build Your Own E-Commerce Website Tutorial Series. What are Shortcodes? In this part of the lesson we’re going to discuss WP eStore shortcodes. So what […]

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Sell Your Digital Products With WP eStore

Thumbnail image for Sell Your Digital Products With WP eStore

This course is designed for a beginning/intermediate WordPress user. You’ll learn how to sell your digital products online using WordPress, WP eStore and either Thesis 2 or Genesis 2. Here you’ll learn how to set up your store, how to collect payments and how to securely deliver your digital products (music, video, ebooks, courses, etc).

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Watch Week 3 - Part 2 Membership Site Video

Lesson 3 – Part 2 – Initial WP eStore Configuration

Now, we are going to start talking about our initial WP eStore configuration and what I’d like to say before we get too far onto it is that we are actually using a fairly small fraction of the power of WP eStore. WP eStore can be used to manage a site like my little demonstration […]

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