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Opt-in

Strategies and Tools for Creating a Squeeze Page or Opt-in Page

In this session we discuss some strategies and tools needed for creating a squeeze page or an opt-in page. The specific context for this member is creating a squeeze page for a membership site. We begin by asking “What is the purpose for the page?” and “How you plan to interact with the information collected?”. [...]

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Strategies for Creating an Opt-in with a Downloadable Content

In this session, we discuss the different strategies for creating an opt-in page that will deliver downloadable content. Video Sitemap You know, I think I may have shown you before a website called Hubspot. Oh yeah. Okay so I follow them and I’m just… really, quite honestly, trying to steal their ideas. They give you [...]

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How to Create an Email Opt-in System

In this session, we discuss how to create an Email Opt-in System. This can be done by capturing email using an autoresponder such Aweber and Mail Chimp. Video Transcript Then you had a question about landing page? Yeah, I don’t really understand… well, let’s say for the website for this sloth, I’d like to be [...]

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Opt-in Pop-Up after each Successfully played Video

A member asked if its possible to put a pop-up dialog box during or after the viewer successfully played the video. We discuss the ability of Camtasia Studio to add a link to the end of a video. We also briefly discuss using Microsoft Expression Blend. Adobe can probably do this as well. Next we [...]

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Optimize a Site to Get Newsletter Signups

One of our members asks how to optimize a site to get more signups. We discuss some website design recommendations for her website to get more newsletter signups. If your goal is to get more email signups then making sure that your signup/call-to-action is the most prominent element in your website is very important and [...]

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How to Increase Conversions – A Member’s Case Study

In this session, we discuss how to increase the sign-up conversions on a WordPress website. One of our members asked how to make her site’s value more apparent to the first-time visitor and get more signups. Video Transcript Rick: And we have one little part I’m really excited about which is to chat about Deborah’s [...]

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