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BYOBWebsite SEO Reference Sheet

BYOBWebsite would like to help you understand all the pieces that make up good search engine optimization (SEO) for blog posts and pages on your Thesis website. We have written this comprehensive SEO reference sheet with links to related tutorials on our site to make understanding and implementing your search engine optimization strategy easier. Much of the information given here applies to any website; however, we wrote this specifically for Thesis users so there are sections that only apply to a Thesis themed WordPress website.

If you’d like to download this reference as a pdf select this link: BYOBWebsite SEO Reference Sheet.

Basic SEO Information

  • Each Page and Post should have unique content and a unique title.
  • The title of each Page and Post should be descriptive and reflect the actual content.
  • Use internal links in your content on Pages and Posts.
  • The URL structure should be descriptive so that your URL reads like sentence.

Related Tutorials

WordPress Title

  • Gives you an opportunity to write a title for your users rather than strictly for SEO purposes. You will be using the Custom Title Tag provided by Thesis for SEO.
  • Use keywords/phrases
  • What appears on the Page or Post when it is opened.

Related Tutorials


Use words and keywords relevant to the content and structure

  • This allows search engines to understand the page content.
  • Allows users to understand where they are on the site and what the content is.
  • Thesis provides an opportunity to customize the permalink at the top of the page or post, just below the title. Note: correct format requires a hyphen between each word.

In the example below you see our website name, that it is a course, the subject is how to build a website, which lesson and the lesson subject – install Thesis.

Related Tutorials

Keywords or Keyphrases

Use in your Title, URL, Content, Custom Title Tag and Meta Description. Concentrate on a few keywords or phrases on each page or post being careful not to over saturate the content. Content should be written for users not for search engines and should have real value to the user.

Ways to highlight keywords/phrases in the content so that they get noticed by search engines:

  • Use them in headings before paragraphs (e.g. h2, heading 2, or h3, heading 3)
  • Use them in bulleted lists
  • Bold or italicize them
  • Use them for linking internally to other related pages or posts on your site


  • Should be at least 300 words.
  • Critical content should appear at top as search engines weigh it more heavily.
  • Important internal links are best placed closer to the top, especially when emphasizing keywords.
  • Keywords should be used as headings in the content.
  • Keywords can be bolded or italicized for emphasis, used as internal links or in bullet points.
  • Bullet points are one way to make content easy to read or scan.
  • Keep paragraphs short.
  • If you have a lot of content in one Page or Post consider placing introductory information about each part and then linking to pages with more content about those subjects.
  • Add relevant, and if possible keyword rich, Alt Text to any images placed in the content.

Related Tutorials


  • Have 1 internal link for every 120 words or so in your content.
  • Internal links are very important – that is, links that go to related content within your own site.
  • Add a title to your links when you add them to your content so that when hovered over the title is shown.
  • Limit the number of external links and only link to reputable sites.

Related Tutorials

Custom Title Tag

  • Keywords and phrases are especially important here and closer to the beginning of the title is best.
  • This is what search engines look at for the title of the page or post and is what appears as the title in a search engine search result.
  • Should reflect content of the Page or Post.
  • Number of characters should be a maximum of 70 (this includes spaces).

Meta Description

  • What appears as the description in a Google or other search engine search result.
  • Should reflect the content and contain keywords or phrases near the beginning.
  • This is your chance to explain the content and “sell” your search result.
  • Number of characters should not exceed 165 (this includes spaces).

Related Tutorials

SEO Plugin

If you are looking for a plugin to help you with SEO on your pages and posts we recommend and use Scribe. It is an easy to use plugin that analyzes the page for keywords, content and links.

If you’d like to download this reference as a pdf select this link: BYOBWebsite SEO Reference Sheet.  Our follow up post to this is a BYOB Website SEO Example.

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  • Derek October 5, 2012, 3:33 am

    Dear Rick,
    I watched your Thesis 2.0 launch party videos and found them very useful and encouraging as a non code savy developer of the abovementioned very basis Thesis 1.85 website for a not for profit club ski lodge here in Australia. What time of the day do you run your member webinars (I am concerned about the USA/Sydney Australia time difference for live sessions) and will any of the material you present on Thesis 2.0 assist me to improve the look of the site from a pretty boring bog standard Thesis site. FYI I attempted to install Thesis 2.0 on release day, lost all the side bar widget material so I hastily went back to v.85 pending confirmation of bug fixes and some documentation or help from the material available as a member of your site.

    Many thanks.


    Derek Goodyer

    +61 2 9880 7435 Office
    +61 2 9880 7434 Fax
    +61 418 366 843 Mobile
    derekgood123 Skype

    54 Clanville Road
    NSW 2069

    e-mail: or

    • Rick Anderson October 5, 2012, 2:45 pm

      Derek – we offer live classes on both mornings and evenings Pacific Daylight Time. We do that to cater to our members in Europe and Down Under. I don’t always teach the same live class both times but I do always have at least one session per week at each time.