In this session, we show how to use Google Analytics to see how your visitors move on your site. You can see where people came from and where are they going on your site. There’s a lot of data that you can track in google. We also discuss Split Testing where you can test two different pages as a landing page and see which one performs better and google allows you to do that.
Rick: The thing I wanted to show you and I want to show you… we’re going to go back to your site again.
Member: Because that one particular site, yes I’m paying for advertising on that Tater Tot one. But you know, which is only you know, a little 125 box ad. But tomorrow, she’s actually doing a specific post and doing a giveaway on my product. So I mean, I can’t wait to see the actual traffic difference from you know, that.
Rick: Oh yeah. That’s going to be really cool because actually, if we look at traffic sources and we go to referrals and we come down to Tater Tots & Jello… actually, what we really want to do is visualize our visitors flow here. So if we click audience and visitors flow, you get this totally cool graphic that shows you what people do. And what we’re going to do is we’re going to select a segment of new visitors so let’s see what new visitors do and we want to pick a source. And we’re going to pick a source.
So unfortunately, it’s not giving us quite enough information here. So what we’ll do is we’ll add to this. We’d add an item and we would say tatertots&jello.com. So what we’re saying is the source equals this expression, tatertots&jello.com. We give it this little name and then we apply it. And now what it’s going to do is it’s going to show us you know, all of the visitors.
We have 164 visitors from tatertots&jello.com. 76% of them dropped off after the first page, 126 of them. 38 though kept going. And so you know, 10 of them went to your freebies page, 8 to your blog, 5 to checkout which means they must have purchased something, I guess. And then 3 to start here, 2 to testimonials, and then 10 to other pages. And then you can just drag this along and see what happens. You know, on checkout, 2 people that went to the checkout page doesn’t look like they completed their transaction but 3 did and they went on to… I actually don’t know what this means because we’d know better if we had ecommerce tracking working in time for this. But you know, the 3 that moved on, either went to the blog or went to services products.
And anyway, you can just keep seing how they move along here you know, in this flow where people are going as they move around your site and it starts from the Tater Tots & Jello. You know, now maybe, what we do is we change the source to simplemom.net so we view only that segment that’s big enough to show up there. So we’ve got 938 visits from simplemom.net.
Member: Oh okay so I see that… so I was wondering why on the other… the Tater Tots & Jello, that there was no homepage listed but that’s because the banner ad is set for a particular product so it goes to that particular service to sell. That’s why. So this one is different. People have been going to the homepage.
Rick: Right. So this goes to the homepage. This one goes to your services page and then you can just see how they’re going to move their way through here. Now this is new visitors. If you wanted to see what returning visitors look like instead. You can see what goes on when you use returning visitors instead. And you know, there’s all sorts of different ways of doing this, right? You could instead use… well actually, the keyword thing’s not working for you very well because yeah, you wouldn’t use keywords in this flow. But in any case, that’s one way of visualizing what happens.
Another way, if you just go back to traffic sources and if we looked at simplemom.net, you can see what the path was that people landed on. Or is this the… no, this is the referral path. This is the path that shows where they came from on Simple Mom. And then you can, again, pick up say, let’s see what regions they came from and so on and so forth. You can see where your traffic comes from.
So there’s a lot of data that can be looked at here and I’m not absolutely certain you know, how to sift through the data and figure out what’s important data to track because I haven’t really figured that out for myself yet. Except that…
Member: Right but you know, I mean, I think there’s very basic information, I mean, for that one particular look to see that you know, I mean, 75% of people, after they get to that first you know, sales page, don’t do anything else. Well then, I guess that gives me a clue that something maybe needs to be changed on that page because it’s not keeping people’s interests you know, there.
Rick: And oh my gosh you know, I think what I want to do is… what I want to do at some point here in the not very distant future is talk about split testing because we aren’t… we, ourselves, are not split testing yet but we’re getting ready to try. And split testing will allow you to use Google to… you’ll tell Google that you want… you’ve got 2 different pages and you want it to route the traffic to those 2 different pages and then it will show you you know, how effective each page is. And we are just getting ready to try split testing because we don’t really know what works on our site. You know, we just know that sometimes, sales go down and we make a change and sales go up and so you know… and so that’s… we don’t do any actual testing and we’re going to start doing that. And it’s free. It doesn’t cost you anything to test. Google split testing is something that’s free and the reporting is free. But the trick will be you know, knowing what to test and how to figure out what to test and that kind of stuff. And as soon as I have a sense of that, we’ll set up a split test for you and we can see what works and what doesn’t work.
Rick: Great. Okay well, let’s come back next Thursday then and let’s just see what happened with sales and with the referral traffic and see what we can learn from that.
Member: Okay, sounds good.
Rick: Great. Have a good day.
Member: You too.
Rick: Bye bye.