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How is SEO for Blogs Different than for Business Websites

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Is there a difference between SEO techniques for blogs and SEO techniques for typical static business websites? The concepts remain the same, however, in WordPress, blog posts add the opportunity to refine the semantic nature of your urls, thus potentially improving your performance for your keywords. I discuss how to organize blog posts to take advantage of this.

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Video Transcript

What is the proper way when you have a business website of doing backlinks or off page SEO?

You’re talking about internal links?

Yeah, like of page SEO. Are there different ways of trying to rank your website whether you have a sole type of blog versus a business website?

No, I don’t think so.  In fact, the most effective website is one with a blog because it’s a perfect place for you to continually add content.  And obviously that first whole series of mine doesn’t touch on a blog because everybody thinks of WordPress as a blog engine.  It’s just as easy not to use it as a blog engine and to use it for a series of essentially static pages. And lots of small business people want a series of pages that they can have access to and they can edit themselves but don’t change a whole bunch.

But in terms of getting Google’s attention for your site, whether it’s on page or off page, there isn’t really any difference between whether you’re doing it as a blog or you’re doing it as a business site.

There’s one exception and this isn’t on page or off page SEO it is site structure and semantic URLs.  And that is that… you have a choice of how you want to organize your posts. Let’s take a look at one of my posts for example. You know, I have a site structure that places this Lesson 16 Part 1 Understanding Thesis Filters under a hierarchical category structure.  So I have a category called video tutorials under which is a category, how to make an E-commerce website under which is a category WordPress Comments as Product Reviews and then this is inside of that category.  And let’s say you have, looking at my categories here, there’s the big category – Video Tutorial Series and then the next step down is how to make an E-commerce website and then the next step down from that in this case is Lesson 16.  And then there is the name of the post. Because this is a blog post, this is not a page.

And so if you have this hierarchical category structure then you have the opportunity to have this semantic URL structure.  So all of my video tutorials are under a category called Video Tutorials and then each one of those branches off of another subcategory of that and then that subcategory branches again, and so you’ve got this structure that appears to be like a directory structure or site structure that follows the category hierarchy.

That is something that is a little bit more explicit on the blogs side or maybe the other way around.  It’s less explicit on the blogs side than it is on the page side.  When you look at pages the pages themselves are organized as pages and subpages. If we come down here again, here’s a page – Video Tutorials.  Then here is a subpage of video tutorials that is Start Building Your Website Here.  And then there’s another subpage which is Lesson 1.  If we take a look at that we have video tutorials as a page, as a top level page.  Start Building Your Website Here is a subpage of that. Lesson 1 Register Your Domain as a subpage of that and again you have this semantic URL structure.  But it’s a little bit more obvious because one page is a sub page of another whereas sort of the mental leap on the blog side is to have your site structure on the blog follow a hierarchical category structure.

Because if you just have a blog and then blog post name that doesn’t really have any structure to it.  It’s just one blog post after another and if you don’t use categories a basis for organizing it, then you just have a long string of potentially related or unrelated posts.  And that’s not great really for SEO because Google wants to see a well thought out site structure and a rational organized site structure rather than all of your pages on the top level or all of your pages on the second level.

So that’s the one place where it’s different – the one wrinkle that the blog brings in to it is to use some kind of a category to create a hierarchy for it.

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