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How to Use Video Transcripts

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In this session, we discuss how to use video transcripts for SEO purposes. We also show how to upload transcripts to YouTube.

Video Transcript

Rick: Tell me about your question the YouTube transcripts?

Ken: Well, as I’m starting to try to act on all these good things we’re learning and one of the things you talked about is with YouTube, you do a transcription. In that transcription, I’m saying, okay now that I’ve got the transcription, what do I do with it? Do I highlight words in there, do they matter? Where do I put the transcription now that i have it? That’s my question there.

Rick: Okay well, are you also… so you’re using YouTube to how your videos, is that right?

Ken: Correct.

Rick: And then besides being hosted on YouTube, you’re also showing them on your site.

Ken: Exactly. I’m using YouTube. I’m not going through S3. I’m actually using YouTube as the host.

Rick: Right. So then…let’s see, so the way to than then for example, I’m going to show you what we do. You ’re probably familiar with it already but I’m going to open up one of these Live Answers that I think probably has a transcription done. And what we do is place the video transcript just below the video. And so, if you look on our page… well, our page is going to look a little different than yours because of the way I have it programmed. But you know, I had this shortcode here that inserts the video and I have my brief introductory paragraph and then I have the video transcript placed directly below it. And that’s what we do with our transcripts.

Ken: Now this page hasn’t really been SEO-d. You know, we haven’t had the time yet to you know, emphasize things or link off from significant phrases. So this transcript doesn’t have that job done. But it is on our list to do. So if you’re going to use this for SEO purposes which you obviously are, the things you want to do then is find significant keywords and phrases inside of your text and then link to other places in the site that these phrases respond to or relate to.

So for example, let’s see, what am I looking at here? This is How to Position Images Within a Post or a Page. And so let’s just say that I want to use images and floating as a keyword. I would highlight them, select link and then use this WordPress 3.1 tool to find a page on my site that relates to this. And let’s see what it’s suggesting here. So I’m going to search for post images and okay, it’s found this one here. How to insert an image link into the body of a post or page… okay I pick this one, thesis post image and thumbnails: basic post functionality. Click add the link and now if you look at the page you know, I’ve got this link here that uses images and floating as a key phrase and then links to another post about the placement of images in a page.

Okay so that’s how this… that’s how that internal linking works. On the transcript, I’m hesitant to go through and add headings and bullet points and things like that because they aren’t really… it keeps it from being a transcript. But you could do that. You could then take this… take the transcript and edit it so you get rid of your grammatical errors and get rid of some of the stuff that particularly wouldn’t be helpful for you. When this transcript that we’re making or when this video that we’re making right now gets transcribed, my transcriptionist would cut out all of those uhh’s and she’ll change going… gonna to going to and things like that. But if I was you know, if you want to clean up the text, you could. And then if you really wanted to make it really SEO friendly then you would put headings in it and you would take some of your keywords and phrases. You might bold them and stuff like that.

So that’s how you might handle it on your own page. The other thing to do is to put the transcript in YouTube. So… and maybe you already know how to do this but…

Ken: I don’t.

Rick: You don’t, okay. So actually, I need to change my access… sign in as a different user. Alright, okay. So it’s byobwebsite@gmail. And so then if we go to one of my videos and let’s just look at this one here. Stop it first. So how to create a header with a logo image beside the navigation menu, this actually has the transcript added to it. And the way this happens is when you upload the video to YouTube, let’s see, you have a chance to add a description. And what I do is I add my initial description in which is a summary of the content and then below that, I just paste the transcript.

Ken: Oh wow, that’s a great idea.

Rick: And so that helps people looking for this material to find it. It also helps Google to create this close captioning. And so if Google likes a video well enough, they’ll close caption it. And if you have something in here marked transcript, especially if you say transcript ahead of it, then they’ll use that as well as their speech recognition to add the transcript to the video. You yourself can use the transcript for close captioning as well but that’s a… I mean, I think another… you may or may not need to go to that much effort. But that’s what I do with the transcript.

This is awesome. What I’ve done in the past is I’ve taken that Youtube and I’ll host it at YouTube then I’ll move over to the blog and I’ll do an article about that on the blog. So from what I’m hearing you say, that procedure’s a good procedure because then I’ve got new content on the blog but I should also take the transcript and move it into YouTube here and that is right under the… that’s part of the description.

Rick: Right, absolutely.

Ken: Very good.

Rick: That will definitely help you in YouTube’s search results.

Ken: This is very helpful, thank you very much.

Rick: Yeah. And obviously, then you can use your transcript as the basis for the article, right? Obviously, it’s going to want to be edited but at least you have a lot of words that you can use for that which I think you’ll probably find to be helpful. That is the reason why we do transcripts. We do these video transcripts exclusively for search engine use. We want people to find this video, even if they’re not… well you know, I mean especially if they’re not a member, right? We want them to search for something, Google something, find what looks like it might be an answer to them because of all these text and then decide, “Well, I better become a member because I want to watch the video.” And that’s the whole purpose for the transcripts and that is where most of our content comes from now is… most of our written content is a video transcript from a video that was created in a session like this.

Ken: Do you do Podcasts then on that same…

Rick: Not yet. The closest I get to that is to have iPod/iPad ready video to be watched. But I don’t do any podcasting. I just do this.

Ken: Is there more work to do in iPod or iPad ready video or is that just a matter of hitting a button before…

Rick: No, there is more work involved in it although, I think actually, YouTube will probably create those for you. So YouTube will serve up the iPod/iPad mobile version of the video if a mobile device is looking at it. If you ever move away from YouTube then you’re going to want to self-hosting your own videos, you’re going to want to learn about how to do that, about how to serve up a mobile-ready video.

Now, I’ve been teaching that or I’ve just finished teaching that in the membership website series that I’ve been working on, specifically Lessons 9 and 10, all have to do with how to hose your own video, how to hose it securely, how to make it so that it’s available for mobile devices. And then I created a plugin where you can insert the Flash video at one point and insert the mobile video at another. And then what will happen is when somebody comes to the site, it will automatically switch depending upon what kind of a device they’re using. And so, because… I think it’s absolutely essential if you rely on video at any way whatsoever, it’s absolutely essential to have mobile versions of the video. But YouTube does that for you, I believe.

Ken: So as long as we’re using YouTube, no big deal but if we go to that Amazon S3 you’re talking about, that means that I’m actually hosting it. So therefore, I should learn about the mobile videos.

Rick: Absolutely, absolutely.

Ken: Okay thank you very much for your time and energy.

Rick: You’re absolutely welcome, Ken. And a little later on here, we’ll talk about that footer stuff.

Ken: Okay.

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