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Website Review – Secure-tech.co.uk

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In this Website Review we examine a member’s site in detail to identify if the site has the minimum necessary requirements to accomplish the intended business purpose. We talk about what the minimum necessary requirements are, examine the site for those requirements and then give a prescription for improving the site. This review should give you a good idea of what to look for on your own site to be sure it is meeting your business purpose.

If you are interested in having your own site reviewed, we have just the right coaching package for you. Select this link to go to our coaching packages.

Overview of the Site We are Reviewing

The Business Purpose of the Site

The Minimum Necessary Site to accomplish the business purpose

  • Description of services offered/solutions offered
    • Types of services
    • Service area
  • Proof of expertise
    • Articles
    • Case studies
  • Social proof
    • Testimonials
    • Business contact information
  • Call to action
    • Contact form
    • Phone number

The Minimum Necessary to be Returned by Google in Relevant Search Results

  • Sufficient content
  • Directed content
  • SEO elements
    • Title tag
    • Meta description
    • Internal links
    • Content cues
    • Localization
  • Webmaster Tools

Minimum Necessary Content

  • Sufficient Length
  • Directed language
  • Content Elements
  • Local language
  • Focus on the customer
  • A Unique Selling Proposition

Minimum Necessary Graphics for a Professional Appearing Site

  • It shouldn’t look bad
  • It should be reasonably well organized
  • Otherwise it doesn’t matter
  • Who buys IT security based on the appearance of the site?

Prescription for improving the site

  • Join Copyblogger & Read How to Create Compelling Content that Ranks Well in Search Engines
  • Redevelop existing content
    • Home page
      • USP – read a couple of articles and then take a crack at it.
      • Call to action
      • 600 words about their problems
    • Services
      • 150 words about each of the 4 services
      • From the client perspective
      • Re-imagine the service titles
    • Services – 24/7
      • At least 300 words
      • Use headings & lists
      • Perhaps a stock photo
      • Add social proof – testimonial
      • Add the call to action
    • Services – security management
      • At least 300 words
      • Use headings & lists
      • Perhaps a stock photo
      • Add social proof – testimonial
      • Add the call to action
    • Services – design
      • At least 300 words
      • Use headings & lists
      • Perhaps a stock photo
      • Add social proof – testimonial
      • Add the call to action
    • Services – web, mobile
      • At least 300 words
      • Use headings & lists
      • Perhaps a stock photo
      • Add social proof – testimonial
      • Add the call to action
    • Why Hire Us
      • Entirely redo – forget all the employee stuff.
      • 600 words
      • Focus on the customer and their needs
      • Add the call to action
      • Add social proof links
      • Add proof of expertise links
    • Prices
      • Tie prices to services/solutions
      • 600 words
    • Blog
      • All posts should be 600 words
      • Solve a problem
      • Demonstrate expertise
      • Add bog categories
      • Create at least 3 blog posts
      • Make them relevant to emerging threats
    • Special Report
      • Remove from menu
      • Add links to it from services pages
      • Expand the introduction
    • About Us
      • Entirely revamp
      • Give a full description of credentials
      • Tell your personal story – your inspiration
      • keep it focused on solving client problems
    • Contact
      • Remove from menu
      • Add typical business information – address, phone number,
      • Add service area
      • Add link to About us page
  • Develop Call to Action & insert on appropriate pages
    • Call headline
    • Call description
    • Call button
    • Call reassurance
    • Clickable phone number on every page
  • SEO for existing content
    • Custom Titles
    • Custom Meta Descriptions
    • Fix the tagline
    • Internal links from page to page
    • Forget the gimmicks
  • Coordinate with Google
    • Setup Google account
    • Setup Webmaster tools
    • Setup & submit sitemap
    • Setup Analytics
  • Add Social Proof
    • Business contact information on every page
    • Get and post some testimonials
  • Prove expertise
    • Create case studies that match services
      • Should be 600 to 1200 words
      • Spell out the problems
      • Describe how you solved the problems
    • More blog posts
  • Setup Localization
    • Setup Google+ account
    • Setup Google+ Authoring
    • Setup Google+ page
    • Setup Google+ places page
  • Develop your Unique Selling Proposition
    • Why should someone
  • Revamp your content
    • become a better copywriter
    • review and improve your content

Question and Answer

Convert the Site to Thesis 2.1

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