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Lesson 9 – Part 6 – Set Up Amazon S3

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We are going to wrap up today by setting up an Amazon S3 account. Then next week we are going to adjust the schedule a bit so that we can talk about setting up the S3FlowShield player with Amazon S3, and then we will look at how I do the Vimeo videos and how to embed them. Then we will talk about how to create a video sitemap.

Also next week I am going to be providing a plugin that we can place on the site that will deliver either a mobile version or a non-mobile version of the video depending upon whether they come to your site with a mobile device. The key to making this whole thing work is having the ability to deliver the mobile video when a mobile device arrives. So I am going to provide you with a plugin for that next week and I will show you how to use that plugin. This will be a perk to all of the people who are taking this class.

Amazon Account

We are going to quickly setup an Amazon S3 account. I want you to go to  If you already have an Amazon account, great – that is the one you use to buy books and everything else.

Or you can create a new account., this takes you to the S3 page and we are going to just signup for an account., I am a new user, sign-in using the secure server, again I am a new customer. So then it is going to add login credentials. My name is Rick Anderson. My email address is I am going to enter a new password. Continue. It fills out the whole thing for me except the customer agreement, and Continue.

Now you fill out your credit card information. Once you have that filled out you end up with a page that looks like this. It says “Activating your account… We are in the process of activating your account so that you can begin using Amazon Simple Storage Service (S3)” and you are going to get an email at this email address telling you that your activation is complete. What you end up with is two emails.

Amazon Web Services Emails

The first is this “Amazon Simple Storage Service Sign-Up Confirmation,” and it has a little thank  you thing, confirming that you are there, it gives you some support links and things like that, and reminds you that you need to setup Access Identifiers and gives you a link to set those up. The second email is just a welcome email with some of the same information.

I clicked on that link and when I clicked on that it brought me to here. Because that link was already authenticated, it took me to my site that I had created and it brought me to this page that says “Access Credentials”. These are actually secret access credentials so this isn’t exactly something you are going to want to broadcast, and for those of you that are security conscious I will go ahead and make this inactive after I have shown you how this whole thing works.

Amazon S3, Create Security Credentials

It creates this access key for you, and then gives you this secret access key which if you press Show gives you this little piece as well. So you have this access key and this secret access key pair, which work together for creating login credentials for your Amazon S3 account. Ok, sign out and sign in.

This just got complicated because I started creating a system. So this is your AWS Console. If you want to get back to your security credentials, what do is come back over here and select that account. And then from account, when you click on this button all of these things drop down. Click over on Security Credentials. So here we are with the access key and the secret access key, and those are the keys which were showing on my security credentials thing.

I just want to show you this slide in case you are looking at it without watching the video. If you click on this account this shows up. If you click on Security Credentials you will get back to that page, and it is the security credentials page. It is important to be able to get here because you will have to grab it for things, and it took me a while to remember how to find this Security Credentials page because it is not as self-evident as it seems it is when I show it to you this way.

Create an Amazon S3 Bucket

We go back over to here, we have our security credentials, and what we have now is our account. Now we want to go back to our AWS Management Console and we are going to create an Amazon S3 bucket. A bucket is essentially a filing cabinet or a URL, and it will store folders and files. My opinion about best practices is that your bucket name should be the name of your site, plus a dot, plus some sort of identifier.

In this case, I am going to say that the name is “thesisemember” and then the identifier will be “videos”. In terms of region I am going to select US Standard. If you are in the U.S., select US Standard. Skip Set Up Logging, but go to Create. So now we have created a bucket, “thesisemember”.

Create a Folder for the Amazon S3 Bucket

Next you are going to want to create a folder for this. So I am going to create a folder there and that folder will be called “how-to-install-wordpress”. I want you to understand something about names here. These become URLs, you need to treat them as if they are URLs. So you want to keep lowercase letters; no spaces, no special characters. If you are going to use spaces, put hyphens where the spaces are going to go, that kind of thing. We have created that folder.

Upload a Video to the Amazon S3 Bucket

Now we are going to upload a file to this bucket. So we will go ahead and Upload. We are going to add a file. Then just go to your site, where that is, Websites, BYOBwebsites, videos, membership website. No. It is Start Building Your Website Here. Then we will go down to Video 1aHD and select the MP4 video and select open.

You just want to make sure that this MP4 video has a name that is acceptable for URL, so again no spaces and no special characters, and if it is going to go in a sitemap you want to make sure it has some keywords in it too. I like to use a descriptive name plus a name that will help me understand my own site’s organization. Start the upload. Then let it do its upload thing.

Today, we are just going to stop at creating the Amazon S3 account, creating a bucket, creating a folder, and uploading a video.

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6 Comments… add one
6 comments… add one
  • Fixer August 31, 2011, 7:44 pm

    Hi Rick,
    At the end of your video at you have text that says, “For more step by step videos on setting up…visit

    Does Vimeo allow this type of link for basic or plus users, or are you allowed to do this because you are a Vimeo Pro user? Trying to understand PRO vs plus. Thanks.

    • Rick Anderson September 1, 2011, 8:19 am

      Fixer – in the first place, that “link” isn’t actually a link. It’s just a screen at the end of my videos. I could have created it as a link in Camtasia. I could also add a link to it in Vimeo. I don’t know if this is a Pro thing or not, however you can add the link in the embed settings under “Outro”. See the image below. If your Plus account doesn’t have that option, then I guess it’s a Pro thing.
      Click to See the Image

      • Fixer September 1, 2011, 4:47 pm

        Hi Rick, Sorry I was not clear. I should have said “Is it OK to reference your website at the end of the video when using a non pro Vimeo account?”. Or put another way, what constitutes “commerical use”? My question was more related to Vimeo’s definition of “commercial purposes” and the Vimeo Pro account. I guess referring to your membership website at the end of a video does not constitute commercial use in Vimeo’s standards. I guess I don’t need a Vimeo Pro account just yet. Thanks.

        • Rick Anderson September 2, 2011, 6:30 am

          Fixer – I probably don’t fully understand what Vimeo means by “commercial use”. I didn’t use my Vimeo account for displaying promotional videos, however I also didn’t consider the text at the end of my videos to be “promotional”. I’ve seen many business use Vimeo for “business” purposes. For example and both use Vimeo to host their instructional videos.

          I assumed that it was possible that I was misinterpreting the Vimeo rules and so I have been looking for another acceptable alternative. When Vimeo changed their policies and added the Pro account it was easy for me to decide to spend the extra money to make sure I could use their service without running afoul of their policies.

          I note that today tipsandtricks-hq is still using a Plus account to display their instructional videos.

          • Fixer September 2, 2011, 12:57 pm

            Hi Rick,
            I asked the question in a Vimeo Forum whether it was OK for a Vimeo Basic or Plus user to reference one’s own website (URL pointing to home website) at the end of an educational type video and the Vimeo support person said, “Sure!”. So, I guess we are OK. Seems like Vimeo should put out more examples of what “commmercial” is.

  • German Cadena January 5, 2012, 8:12 am

    Hi Rick, I was going thu this video and just letting you know that the audio works, but the video is stuck in the CRITERIA slide of the presentation. I’ve downloaded the video and still the same problems occurs. Regards.