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Lesson 3 – WP eStore Settings

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In this third lesson, WP eStore Settings, of our How to Create a Membership Website course we begin working with WP eStore which is a shopping cart plugin that allows you to sell any type of digital products and services and physical products with simple shipping requirements. We show how to set up general shopping cart, shipping, payment and email settings. Then how to create and add products in WP eStore. And finally, we show how to populate a product catalog with your new products.

Create the Semantic URL Structure – Watch the Video

  • Settings >> Permalinks

    • month/category/postname
    • why choose these settings?
      • semantic URL structure
      • WordPress efficiency

Initial WP eStore Configuration – Watch the Video

  • We are using a small fraction of the power of WP eStore

    • Buy now
    • No variations
    • Membership Site Access only
    • No shipping
    • We will probably do some digital downloads
  • WP eStore General Shopping Cart Settings

    • Language
    • Shopping Cart Widget – we aren’t using so we’ll skip these settings
    • Currency
    • Products Per Page
    • Add to Cart Button – We aren’t using this
      • Set text
      • add an image url
    • Sold out image – N/A
    • Return URL – Important – set to Thank You Page
    • Cancel URL – N/A
    • Products Page – N/A
    • Display continue shopping link – N/A
    • Checkout Page – N/A
    • Automatic Redirection to checkout page – N/A
    • Allow Shopping Cart anchor – N/A
    • Hide Shopping cart image – N/A
    • Terms and Conditions Page – N/A
    • Show Terms and Conditions – N/A
    • Enable fancy redirection on checkout – N/A
    • Enable Lightbox effect – Unchecked
    • Enable Smart Thumbnail Options – We’ll get back to this.
  • Shipping & Tax Related Settings

    • Base Shipping cost – N/A
    • Shipping variation – N/A
    • Calculate tax – this might be important where you are
  • Secondary Currency

    • Ignore this
  • Digital Product Delivery Settings

    • Ignore this
  • Pay Per View Content Settings – we’ll get back to this

  • Post Payment Processing

    • Use Automatic Post Payment – check
    • Use strict PayPal email address – uncheck
    • Automatic Customer Record Removal – uncheck
    • Enable Transaction Result Display – check
  • Email Settings

    • Use WordPress mail – check
    • Send Emails to Buyer after purchase – check
    • From Email Address
    • Buyer Email Subject
    • Buyer Email Body
      • This should be informative – it should help the buyer know what’s coming next
      • We’ll get back to this
    • Notification Email Address
    • Seller email subject
    • Seller Email Body
  • Payment Gateway Settings

    • General Payment Gateway Settings –
      • Use Multiple Payment Gateways – unchecked
      • Redirect to Manual – unchecked
    • PayPal Settings
      • Use PayPal Payment Gateway – checked
      • Paypal Email Address
      • Use PayPal Profile Based Shipping
      • Customize the Return Button Text
      • Custom Checkout Page Style Name
      • PDT Identity Token –
        • Login to PayPal
        • Profile
        • Payment Preferences
        • Auto Return for Website Payments
        • Payment Data Transfer – Identity Token
        • Add required data to thankyou page

Initial WP eStore Create Products – Watch the Video

  • Before We Begin

    • Upload product thumbnail images to media library
      • This works best if they are square and uniform in size. If not, a little css will be necessary
    • Create the Product Page
    • Create a redirect URL for free products – redirect to sign up page
    • Upload custom button
  • Create Product Categories –

    • Distinction between WP Categories and Product Categories
    • WP eStore >> Categories
    • Free Courses
      • Category Name
      • Description
      • Page
      • Thumbnail image url – demonstrate on thesisestore.com
    • Premium Courses
  • Create a Free Course

    • WP eStore >> Add/Edit Products
    • Product Details
      • Product Name
      • Price – can be 0.0
      • All that is actually needed.
    • Additional Product Details
      • Description
      • Thumbnail image url
      • Thumbnail target – your product page
      • Old Price
      • Product Page URL
      • Product Category
      • Button Redirect Target URL – this is for free products
      • Button Image URL
  • Create a Premium Course

    • WP eStore >> Add/Edit Products
    • Product Details
      • Product Name
      • Price
    • Additional Product Details
      • Description
      • Thumbnail image url
      • Thumbnail target – your product page
      • Old Price
      • Product Page URL
      • Product Category
      • Button Image URL

Populate a Products Catalog Page – Watch the Video

  • Get the WP eStore More Shortcodes plugin

  • WP eStore Short Codes

    • WP eStore Button Types – demonstrate on thesisestore.com
      • Add to Cart
        • Adds product to shopping cart – once for each time you press it.
        • must press “checkout” button to complete transaction
      • Buy Now
        • Goes directly to paypal
      • Subscription
        • Uses PayPal’s subscription system
        • Uses PayPal’s recurring payments system
      • Download Now
        • Generates an encrypted, time controlled download link
    • WP eStore Terminology
    • Available Shortcodes
      • PDF cheat sheet
      • Category display
        • all categories
        • individual category
        • All products within a category
      • Product display
        • All products
        • Multiple products
        • individual products
          • button only
          • fancy
        • Shopping cart – which we’re skipping
        • Downloads
        • Misc
  • Add products to our products page

    • All products
      • The problem of order
      • The solution
      • The problem of specifying a button
      • The solution
    • By category
    • Individual

Q&A About the Course – Watch the Video

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