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Lesson 2 – Setup the Product Catalog & Create Products

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In this second lesson of our Create an Online Store with WooCommerce course we discuss site organization in WooCommerce. We talk about product categories and show how to set them up and then move on to creating simple physical products. We show how to install Amazon S3 which we’ll use for downloadable products then we create those products.

WooCommerce & Product Categories – Essential Site Organization

  • Product Categories form the fundamental organization for products
    • They are used for navigation
    • They are used in the product URL
    • It’s the underlying assumption
  • How to choose your product categories
    • Example – BYOB Website that sells content
      • Store description
        • What we are creating – a form of BYOB Website that sells content
        • Digital download criteria
      • Products
        • Downloadable Videos
        • Ebooks
          • PDF
          • Kindle, iBook, etc
        • Plugins
        • Consulting
      • Subject Matter
        • WordPress
        • Thesis
        • Genesis
        • Various Plugins
      • Organizing Products
        • Look for an organizing principle
        • Potential schemes
          • Types
          • Topics
        • We will create a hybrid
          • products
            • instruction
              • WordPress
              • Thesis
              • Genesis
              • WooCommerce
              • MarketPress
              • WP eStore
              • WP eMember
              • Simple Press Forum
            • Plugins
              • Thesis plugins
              • Genesis plugins
            • Consulting
              • hourly
              • packages
    • Example #2 – mentalmanagementstore.com
      • Description
        • Sells books
        • CDs
        • DVDs
        • Downloadable
          • books
          • mp3s
      • Potential Schemes
        • Look for the organizing principle
        • Media type – this is a common choice
        • Subject matter
    • Example #3 – lauracrisci.com
      • Potential Schemes
        • could sell by product type – flat category layout
          • Downloadable mp3s
          • Physical CDs
          • Soap
          • Lip Balm
          • Concerts
          • Membership
      • Fundamental Organizer
        • Music
        • Beauty Products
          • Soap
          • Lip Balm
        • Tickets
        • Membership
  • Create Product Categories
    • Music
    • Beauty Products
      • Soap
      • Lip Balm

Create a Simple Physical Product

  • Add New Product
  • Clean up the Edit Product page in Thesis 2.1
    • Remove unwanted stuff
    • Rearrange meta boxes
  • Essential Parts of the Product Edit Page
    • Title
    • Content – long product description
    • Short Product Description
    • Product Data
    • Product Gallery
    • Featured Image
  • Product Data
    • Product Type
      • Simple Product
      • Grouped Product
      • External Affiliate Product
      • Variable Product
      • Virtual
      • Downloadable
    • General
    • Inventory
    • Linked Products
    • Attributes
    • Advanced
  • Featured Image

Preparing Images for WooCommerce

  • Fundamental Principles
    • They must all be the exact same size.
    • They should all be at least the size of the main content area
      • Carta/Agility – 640px
      • ClipCart – 700px
      • Agency – 590px
    • The should all be the exact same aspect ratio
      • Aspect ratio should match image settings
      • Square is easiest
    • They should all be optimized for the web
  • Fix a soap product image
  • Fix a CS product image

Install the AmazonS3 plugin

  • Extension from WooCommerce
  • Install plugin
  • Setup a Store account on amazon
  • Get credentials

Create a Simple Digital Product

  • Add the file to Amazon
  • Set permissions
  • Set meta data
  • WooCommerce Product data
  • Download file
  • Amazon shortcode

Create a Bundled Product

  • Create a Product with Variations

Test a Transaction

  • Setup free shipping

Setup Shipping

  • Install USPS extension
  • Setup Settings

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