Lesson 2 – Setup the Product Catalog & Create Products

WooCommerce & Product Categories – Essential Site Organization

• Product Categories form the fundamental organization for products
  • They are used for navigation
  • They are used in the product URL
  • It’s the underlying assumption
• How to choose your product categories
  • Example – BYOB Website that sells content
    • Store description
      • What we are creating – a form of BYOB Website that sells content
      • Digital download criteria
    • Products
      • Downloadable Videos
      • Ebooks
        • PDF
        • Kindle, iBook, etc
      • Plugins
      • Consulting
    • Subject Matter
      • WordPress
      • Thesis
      • Genesis
      • Various Plugins
    • Organizing Products
      • Look for an organizing principle
      • Potential schemes
        • Types
        • Topics
      • We will create a hybrid
        • products
          • instruction
            • WordPress
            • Thesis
            • Genesis
            • WooCommerce
            • MarketPress
            • WP eStore
            • WP eMember
            • Simple Press Forum
          • Plugins
            • Thesis plugins
            • Genesis plugins
          • Consulting
            • hourly
            • packages
  • Example #2 – mentalmanagementstore.com
    • Description
      • Sells books
      • CDs
      • DVDs
      • Downloadable
        • books
        • mp3s
    • Potential Schemes
      • Look for the organizing principle
      • Media type – this is a common choice
      • Subject matter
  • Example #3 – lauracrisci.com
    • Potential Schemes
      • could sell by product type – flat category layout
        • Downloadable mp3s
        • Physical CDs
        • Soap
        • Lip Balm
        • Concerts
        • Membership
    • Fundamental Organizer
      • Music
      • Beauty Products
        • Soap
        • Lip Balm
      • Tickets
      • Membership
• Create Product Categories
  • Music
  • Beauty Products
    • Soap
    • Lip Balm

Create a Simple Physical Product

• Add New Product
• Clean up the Edit Product page in Thesis 2.1
  • Remove unwanted stuff
  • Rearrange meta boxes
• Essential Parts of the Product Edit Page
  • Title
  • Content – long product description
  • Short Product Description
  • Product Data
  • Product Gallery
  • Featured Image
• Product Data
  • Product Type
    • Simple Product
    • Grouped Product
    • External Affiliate Product
    • Variable Product
    • Virtual
    • Downloadable
  • General
  • Inventory
  • Linked Products
  • Attributes
  • Advanced
• Featured Image

Preparing Images for WooCommerce

• Fundamental Principles
  • They must all be the exact same size.
  • They should all be at least the size of the main content area
    • Carta/Agility – 640px
    • ClipCart – 700px
    • Agency – 590px
  • The should all be the exact same aspect ratio
    • Aspect ratio should match image settings
    • Square is easiest
  • They should all be optimized for the web
• Fix a soap product image
• Fix a CS product image

Install the AmazonS3 plugin

• Extension from WooCommerce
• Install plugin
• Setup a Store account on amazon
• Get credentials

Create a Simple Digital Product

• Add the file to Amazon
• Set permissions
• Set meta data
• WooCommerce Product data
• Download file
• Amazon shortcode

Create a Bundled Product

• Create a Product with Variations

Test a Transaction

• Setup free shipping

Setup Shipping

• Install USPS extension
• Setup Settings