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Part 2 – Create a Simple Physical Product

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The next thing that we are going to do is create our first simple physical product. We looked at sites that have a bunch of sample data but we’re going to actually create a new product and that starts off here, under product, add product. It’s very much like setting up a post or a page or something like that.

Product Settings

If you scroll down here, you’ll see there’s a lot of stuff on this page but and a bunch of it really isn’t necessary. So, the first thing that we are going to do in Thesis is clean this up. It’s not quite as bad in Genesis. Thesis has a bunch of stuff that we’re just not going to use like Meta Keywords.

We’ll use Title tag and Meta Description but we’re not going to use Meta Robots, not on our product. We don’t need to use Canonical URL. We probably don’t need to use Custom Body Class, turn that off. 301 Redirect. We do want Product Data. We’ll leave Custom Fields here just so we can see it. Product Short Description, Thesis Skin Custom Template, Product Gallery, Product Categories, Product Tags and Featured Image. So I think that’s a good number of things to show.

Then I’m going to come down here and I’m going to actually move the Product Data Up. This is not to suggest there’s anything unimportant about Meta Description or anything like that but in terms of setting up the product, we’re going to move Product Short Description and Product Data up.

Main Parts of the Edit Page

The very first part we’re going to create is this Hippie Daze soap, right here. I’m just going to copy that, actually and then I’m going to paste that text here. Now there’s not much text there but what you have here, in terms of setting up a product like this, is the title, which is obviously the page title. You have the content which is the main descriptive content, the primary content for the product so it’s the main description.

You have a Product Short Description which is essentially an excerpt but you’re in complete control over what’s shown here. The Product Short Description can actually have things like images and stuff like that in there, it’s not just an excerpt and long description for the product.

Then you have the Product Data which is something that we will talk about quite a bit here in a moment. Your Product Categories which is where you’ll set the category. On this product, we’re going to click soaps. Product Tags, which if you’re using product tags would be the place to insert the product tag.

The Custom Template, which you probably aren’t going to be using but to the extent that you want to use custom template, that’s where you would do it. Product Gallery was where you would add the product gallery images and then Featured Images, where you would set the featured image. So those are the main parts of the edit page. Those are the ones that are particularly important.

Update the Product Category

When we publish this product it fixes the slug but we don’t need to have handmade soap in here. Actually, maybe it makes more sense for us to go on and make this handmade-soaps because, I think that probably makes more sense.

So, in fact, we’re going to click update and come back to categories. We’re going to change the name of that category from Soaps to Handmade Soaps. We’re going to physically change the slug too. I think that’s probably useful from a search engine optimization standpoint. So update that.. If we come back over to our product, we have the one product. We’ve put in a bit of product information in, now we’re going to set up the product data.

Laura said she’s switching to handcrafted soaps. Good idea, let’s just get that right off the bat. Come back over to categories and edit. Handcrafted soaps. She says it’s more high-end and cooler. I agree, it sounds better than hand-made. Let’s come back to our Products, edit, Handcrafted Soap. Now, we have /beauty-products/handcrafted-soaps/hippie-daze.

Product Types

So here we are on our page and now we’ve got product data. It’s just really where it starts off and you have a choice of product type, simple product, group product, external/affiliate product and variable product.

Simple Product

Now, Simple Product is just that. It’s a very simple product whether it’s a physical product, virtual product or downloadable product, it doesn’t matter. It’s just a bar of soap that you’re going to sell. That’s what we’re doing right here, it’s a simple product.

Group Product

A group product seems like it should be pretty useful but it probably isn’t particularly useful for most eCommerce sites because it’s really intended to give you sort of a range of products that you can pick out of.

The example they use is a furniture grouping. So if you buy some package of furniture from Ikea and they’ve got dressers and beds and closets and little knick-knacks and stuff like that, that all fit this particular style, then you’d take that style and make it a group product.

You could then put the queen size bed, the king size bed, the twin bed and the single bed in that group and customers could pick pieces out of that group. It’s essentially a collection of like-products. Almost like a category except that, it’s not really.

You might think that was going to be a bundled product but it’s not a bundled product. It’s a collection of products that have some very strong, defining characteristics but it’s not being used as a product category and on the product page, you can pick from all the different pieces of the collection. It’s not particularly useful for the kind of site that we’re talking about.

External/Affiliate Product

The next kind of product is the external/affiliate product. A while back I had a member who really wanted it to look like he was selling products but what he was really doing was being an affiliate. So he was really just providing just affiliate links but he wanted it to look like a real store. Well, that was before WooCommerce came out with this ability.

Now you could, very easily, put together your own catalog, your own set of product descriptions and all the rest but then have those buy now button or add to cart buttons actually linked off to the place where they really being sold. As a mechanism for generating affiliate revenue it’s very similar to an affiliate link but then it looks like you’re a store and then as soon as they click on it, they’re automatically taken to the website where the product is really for sale.

Variable Product

The variable product, which is something that we’ll talk about next week. Is a product that has variations. So, you have t-shirts and there are small, medium, large and red, green and blue. That’s two sets of variations that you would set up for that product and that’s what a variable product is.

Physical, Downloadable and Virtual Products

If you don’t check either of these boxes, a simple product is obviously a physical product. But it could also be a virtual product or downloadable product. The same thing is really true for group products and variable products. It’s not true for affiliate product, you don’t have that choice there. And you don’t have a choice of variable product until you get to the actual variation.

And it seems the same thing is true with group products, you have to actually get to the product itself before you determine whether it’s a virtual or downloadable. But nevertheless you’ll see that you can have downloadable variations of physical product. For example, you’ll be able to set that up when you start setting up the variations. That’s exactly what we’re doing, we’ll be selling a cd and you can get a downloadable version of the cd or you can get the hard copy version of the cd.

Create a Simple Product

So, we’re going to create a simple product. It’s physical. Laura has SKUs so I’m going to go grab her SKU for this. Looking in Cart66 and products. We are looking for Hippie Daze, so it’s H-HD, $5.49. So we’ll come in here and our SKU is S-HD and our regular price is 5.49. We’re not going to a sale price in at the moment. If you do put a sale price in, you can set a schedule for it, that is the link of the sale and it will show the prices compared.

We are going to say it is taxable and it’s going to have the standard text class. And then, we’ve got descriptions here. And we’ve got the general settings set up. Now, come over to inventory, since we’ve got this SKU, we can use inventory and we could enable stock management on the product level. So let’s add stock quantity, say 50 of them and it’s currently in stock.

You can choose whether or not to allow backorders or otherwise. You can choose to only allow somebody to buy a single of these items but we’re not going to do that.

For shipping we’re going to comeback and set that up next week so let’s not worry about that at the moment. Then we come to link products which we’re not setting up either. Again, we’ll talk about link products next week. There aren’t any attributes to set because it’s a simple product.

Under advanced, here’s that section where you’ve got the purchase note. “Please only use cold water” or “Refrigerate after opening”… “Don’t feed this to small children”, some kind of a note that you would include and that kind of note would be sent in that email that we talked about earlier.

Then menu order can be used as a sort order. You could say, well, my most important products stay up at the top and my least important product at the bottom. So, my most important product has lower numbers in menu order and my least important products have higher numbers in the menu order.

Then when somebody chooses that order as a method of displaying they’ll see product number 1 at the top and product number 10 at the bottom. You can choose to do that but we’re not going to that here. And that’s our whole product so now we’ll update and we have created the product. However the one thing we haven’t done is add a product image.

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