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Build a Professional Website Using Genesis and WordPress

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This is a new 9 lesson series that teaches a beginner how to create a professional website using WordPress and the Genesis Theme Framework.  If you are an independent professional, solo-preneur or small business owner who wants to create their own mobile ready website then this course is tailor made for you.  We focus on the specific needs of professionals and small business owners when creating a website.  When you are finished you’ll have a website that looks great on a mobile device, iPhone, tablet, iPad and desktop computer.

We have a similar series for the Thesis Theme for WordPress, which is already completed. And on April 17th we held a special webinar discussing the differences between Thesis and Genesis.  We compare the themes in 10 key areas and discuss the strengths and weaknesses of each.

An example of the site we are creating can be found here.  And don’t forget to check out the site on your mobile phone.  The site is a portfolio site for an architect, but the concepts can easily be used by contractors, engineers, real estate agents, insurance agencies and business coaches. The course will teach all of the tools and skills necessary to completely build a site like this.

The actual course begins with a WordPress website already installed on a domain.  If you aren’t at that point already please go through Lessons 1-5 of the Start Building Your Website Here series.  We have versions of those lessons for BlueHost, HostGator and InMotion Hosting.

Lesson 6 – Installing Genesis & the Agency Child Theme

  • Why Use the Genesis Theme for a Small Business Website?
  • Genesis Parent Theme & Child Theme
  • Types of Child themes
  • Why Use the Agency Child Theme
  • Installing the Genesis Theme
  • Installing the Agency Child Theme

Lesson 7 – Organizing your Site

  • The kind of site we are creating – Solopreneur, Professional services
  • The importance of Good Site Organization
  • How our site is organized
  • Using WordPress Tools to Organize the site
  • Create the pages

Lesson 8 – Setup the Appearance of your Site Using Genesis  Theme & WordPress Theme Settings

  • Understanding the parts of a Genesis theme Page
  • Understanding the Agency child theme parts
  • Set up the Site Layout using Theme Settings
  • Add a header image
  • Add a background image and color
  • Add a Favicon
  • Create the Menu
  • Add the Menu to the Page
  • Make the header image responsive

Lesson 9 – Add Content to your Site

  • Using the WordPress Text Editor
  • Adding Text from other Software
  • Styling Content for Readability, Using Heading and Lists
  • Inserting images and other media
  • Developing Your On-Page SEO

Lesson 10 – Understanding and Using Plugins & Widgets

  • Understanding WordPress Widgets
  • Types of WordPress Widgets
  • Understanding WordPress Plugins
  • Installing Plugins
  • Install and configure the NextGen Gallery plugin
  • Add Contact Information using a Text Widget
  • Create a Call to Action using a Text Widget
  • Add a Video using a Text Widget

Lesson 11 – Setup the Agency Home Page Using Plugins & Widgets

  • Add the Genesis theme Responsive Slider Plugin
  • Add Featured Images to the featured pages
  • Add and configure the Featured Pages Widget
  • Add the BYOB Thesis Widget Styles Plugin
  • Configure and style a contact form using Contact Form 7
  • Style the contact form using BYOB Thesis Contact Form 7 Styles Plugin

Lesson 12 – Add Blog Functionality to the Site

  • WordPress as a Content Management System (CMS)
  • Organizing Content in WordPress
  • Displaying Content in WordPress
  • Add Blog Functionality to the Site
  • Set the Display Style for Posts and Archive Pages
  • How to use blog related widgets
  • Control which widgets display on which pages
  • Using the Akismet Anti-Spam Plugin

Lesson 13 – Integrating your Site with Google

  • Create a Sitemap
  • Create a Google account
  • Configure Google Analytics
  • Tour Google Analytics
  • Configure Google Webmaster Tools
  • Tour Google Webmaster Tools

Lesson 14 – Administrative Tasks

  • WordPress Backup Basics
  • How to backup your site manually
  • How to backup your site automatically
  • How to upgrade plugins
  • How to upgrade Genesis
  • How to upgrade WordPress

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