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Lesson 7 – Part 3 – How our Site is Organized

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Top Level Pages

In terms of the physical structure of our Genesis theme site or the main pages that we are creating, in this case we’re creating of course a home page and we’re going to have a Services page with information about the type of architecture that we practice, and Case Studies page which is generic here.

Naturally, what we really call it is Finished Projects rather than Case Studies because Case Studies doesn’t really mean anything in Architecture but nevertheless, it’s an example of our work that has been completed.

Testimonials, About Us and we’re going to add secondarily later down the road, an Articles page which is essentially implementing the blog functionality. Those are our main top level pages, Services, Finished Projects, Testimonials, About and Articles and you can see those illustrated in this illustration.

Hierarchy of Pages

You can see the hierarchy of the site laid out as I see this site coming together. You’ve got your Genesis Home page, off of that home page are your four main top level static pages and your Case Studies page has 3 case studies under it, those are subpages of the Case Studies page and the Services page has 3 sub pages under that as well.

That second phase, when we add in the content management system or the blog functionality, we’ll have this Articles page and that page will have articles under it which will be categorized by certain categories. This is the final sitemap which is essentially the final site architecture of the site that we’re designing right now, these 5 top level pages, subpages and some articles under the Articles page.

The Resulting URLs

What we end up with from those is nice clean resulting URLs. We have sitename/case-studies/case-study-1/ or in this case,

It’s a nice, clean, easily understood, easily read, easily indexed set of URLs and that’s what we’re striving for, that was the physical structure of the site. We also have a conceptual structure of the site.

The Conceptual Structure of the Genesis Theme Site

Maybe structure is overreaching but we have these different types of things that we need to accomplish. Conceptually, we need to promote ourselves and that promotion takes the form of explaining why someone would do business with us. We need information that is not really promoting us but just information about what we can do for them or information that they can use regardless of whether or not they choose to work with us.

We need to demonstrate our expertise which is why we have Case Studies because these Case Studies demonstrate what we’ve done in the past. Then we need to have some Call to Action, that is an encouragement for them to take the next step.

This Call to Action isn’t a structural element of the site but it’s a very important part of the site for a small business owner to incorporate because it’s not really enough to have just information out there. You need information plus an invitation for people to do something about that information. This is the conceptual structure of the site that we’re shooting for.

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