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Lesson 9 – Add Content to Your Site

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Lesson 9 of our Build a Professional Services Website using the Genesis theme and WordPress covers how to add content to your site. In aid of that we show how to use the WordPress Text Editor, review its different modes and views and how to add text to it from other software.

Here we discuss and show examples of how to style your content for readability using headings, links and lists. The styling you apply to your content has a direct link to search engine optimization (SEO) so we spend a good deal of time talking about markup for SEO, markup for readability (that is, for real people) and how to use links to text.

We move on to adding images to your site. We show how to use the WordPress media settings, how to insert images within the content, how to align images and text and using the featured image.

The lesson concludes with developing your on-page SEO. We delve into creating unique, accurate page meta titles, the 4 roles of the page title, how to use the “description” meta tag and content SEO.

Using the WordPress Text Editor – Watch the Video

  • Different views of the text editor

    • 2 Modes
      • Dashboard Mode
      • Full Screen Mode
    • 2 Views
      • Visual View
      • HTML View
  • Dashboard Mode Interface – Visual View

    • Media tool
    • View Tabs
    • Toolbar
      • minimal view
      • kitchen sink view
      • tool tips
  • Full Screen Mode – Visual View

    • Toolbar
    • Media tool
    • help
  • Dashboard Mode – HTML View

    • Media tool
    • Toolbar
  • Full Screen Mode – HTML View

Adding Text From Other Software – Watch the Video

  • Inserting Text from Word

    • Direct Paste
    • Paste using “paste from Word”
    • Paste to HTML
  • Inserting Text from Google Docs

    • Direct Paste
    • Paste using “paste from Word”
    • Paste to HTML
  • Insert text from Web Browser

    • Direct Paste
  • Rules to live by

    • Paste as little formatting as possible
    • Do all text formatting in WordPress
    • Check delete from within HTML view
  • Use of Lorem Ipsum text

Styling content for readability using headings and lists – Watch the Video

  • Markup for SEO

    • Search Engine Optimization Starter Guide – Section 3 – Optimizing Content
      • Stay organized around a single topic
      • Create content primarily for users
      • Use heading tags appropriately
    • Use headings to provide logical outline
      • heading tags – h1 through h6
      • Imagine you are writing an outline
      • 1 h1 tag per page
      • h2 for main subject breakdown
      • h3 for sub headings
      • h4 for sub sub headings
    • Use bold, links or italics to emphasize key text
  • Markup for Readability

    • People don’t read – they scan
    • Use headings to break up and summarize content
    • Use lists instead of paragraph text to itemize important points
    • Use bold or italics to emphasize key text
  • Adding links to text

    • What is a link?
    • SEOSG – Write better anchor text
    • Selecting good link text
      • Tells users (and Google) something about the page being linked to
      • Choose descriptive text
      • Use internal links
    • Insert link tool
      • URL
      • title
      • Open link in new tab
      • Link to existing content
      • Search
  • Rules

    • Never use headings for styling
    • Minimize inline styles
    • Don’t shout
    • Don,t have long blocks of uninterrupted text

Inserting images into your pages – Watch the Video

  • WordPress Media Settings

    • The Role of Image Sizes
    • Image Sizes
      • Thumbnail
      • Medium
      • Large
      • Featured Image
      • Slider image
  • Inserting Images within the content

    • width of content column – 590px
    • insert image from computer
    • insert image from media library
  • Aligning images and text

  • Featured image

Developing Your On-page SEO – Watch the Video

  • SEOSG SEO Basics

  • Create unique, accurate page meta titles

    • Descriptive
    • Keyword Rich
    • 70 characters
    • Displayed in Search Results
  • The 4 roles of the Page Title

    • Reader Friendly Title
    • Search Friendly Title
    • Search Friendly Slug
    • Navigation Title
  • Make use of the “description” meta tag

    • Descriptive,
    • keyword rich
    • 150 characters
    • Shows up in search results
  • Content SEO

    • Headings
    • Links
    • Emphasized text
    • image alt text
    • link and image titles

Question and Answer Session – Watch the Video

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