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Lesson 6 – Part 1 – The Type of Site We are Creating

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Well good morning everybody and welcome to Lesson 6 of the Start Building Your Website Here tutorial series. Today we are doing the first lesson in how to create a professional website using WordPress in Thesis 2. I’ve taught this class several times before and currently on the site, there is a version of this class for Thesis 1.85 and a version of this class for Genesis as well. This is the first time we’ve taught this class though for Thesis 2.

A Site Suitable for Service Professionals

The type of site we are creating is a website that is suitable for service professionals and that looks good on mobile devices. So it’s a site for architects, engineers, design professionals, coaches, consultants, contractors, subcontractors. Really, it’s for any kind of solopreneur or small business professional or for someone who has a portfolio of work and they want to show pictures along with text. That’s what this kind of a site is intended for.

Help Customers Find You Online

The goal of the site is to help prospective customers find you when they’re searching for your services online. That is of course one of the main purposes for the site is for somebody say, “I want to find an architect in Edmonds, Washington.” They sit down, they type out architect Edmonds Washington and they find you because you’ve created your site in such a way that they will.

Present Your Business Services in a Unique Way

The purpose of the site, of course, is to present your services so we’re going to be showing you how to display that kind of information on your site. It’s to establish your credibility so that when people look at your site, they know that you are an expert in your field. And it’s to respect the uniqueness of your services by having a uniquely styled site.

Site Structure for Service Professionals

So this kind of a site actually has a unique architecture. It’s different than creating a site for selling products and it’s different than creating a site that’s really just a blog. It’s different than a membership site or an affiliate marketing site. I have lots of members who fit in those categories, selling products, building a membership site, creating an affiliate marketing site, that sort of thing.

But that’s not the site architecture that we’re teaching here. It’s not to say that this class won’t be valuable for you if you are planning to build an online store; it is going to be valuable because we take on the task of building an online store after this class is finished. And the same thing is true with a membership site, that sort of thing that is an extension of this class. But the architecture for this class is not going to follow those models. It’s going to be specifically for a small business website.

Development of the Site

And we’re going to be developing the site really in 2 phases. The first phase is as a completely static site. That means that it doesn’t have any blog component, any blog functionality. It’s going to have pages that you create. You’re going to enter the information in those pages in WordPress and that’s going to be the content that shows up on the site.

Static Site Phase/Resume Site

That’s what I mean by static. That is, your pages don’t automatically change or automatically refresh when you make other changes someplace else on the site. And that’s phase 1 and that is enough for lots of different kinds of small business people. If you don’t have a large amount of content and this is primarily a resume site for you that shows your services, shows examples of your work and introduces people to you, you may be completely served by a static site without any blog component whatsoever.

CMS Phase/Add Blog Component

The second phase of this though is adding the simple Content Management System to it or simple CMS and that’s essentially adding blog functionality. But we’re going to add blog functionality, not as a blog per se. We’re going to use the blog functionality but we’re not creating a blog. What we’ll be doing is creating a set of articles that demonstrate your expertise in the place of a blog but we’ll be using the blog functionality for that. So the class has essentially 2 phases to it in that regard.

Tools We’ll Be Using to Create the Site

We’re going to use a predefined set of tools. We’re going to use WordPress naturally and we’re starting off with WordPress 3.5. I’m sure that 3.6 isn’t going to be out by the time we are finished with this class. So we’ll be using WordPress 3.5. We’ll be using the latest version of Thesis 2. Right now, that’s 2.0.3.1 but if another release comes out, we’ll be switching to that one as well.

We’ll be using the latest version of the BYOB Agility Nude skin and we’ll be talking more about that later. We’ll also be using some Thesis 2 boxes and packages that I’ve already created and some that I will be creating in the not very distant future.

We’ll be using the NextGen Gallery plugin, the Meteor Slider plugin, the Contact Form 7 plugin and then various Google products. So these are the tools that we’re going to use to build this site.

Why Are We Using These Tools?

The reason we are using those tools is because I’ve tested them together and I know that they work well together. And they can all be used without learning any css or php which means essentially, they can all be used without learning or knowing any code. And so that’s why we’re using those tools specifically.

There are lots of other tools that could be used that may require additional knowledge or there may be other alternatives for these things. But I’ve picked a set of tools that works very well, that’s well supported and that’s not going to require you to have or obtain any code knowledge in order to use properly.

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