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Lesson 13 – Integrating your Site with Google

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Lesson 13 of our Build a Professional Services Website using the Thesis theme and WordPress is about how to integrate your small business website with Google.

We begin by introducing a couple of plugins, Akismet and Contact Form 7 and how to use them. Then we move on to showing you how to create a Google account and how to create a sitemap. We finish the lesson by showing how to configure Google Analytics and then walk through Analytics to show how it works and what you can learn from it.

Using the Akismet Anti-spam Plugin – Watch the Video

  • What is Comment Spam?
  • How to prevent it?
    • Comments settings
    • Activate Akismet
  • Purchase Akismet
  • Activate the Akismet plugin
  • Add API Credentials

Add a Contact Form Using Contact Form 7 – Watch the Video

  • Install Contact Form 7
  • Contact Form 7 edit screen
  • Understanding the Form Code
    • Form HTML
    • Form Fields
    • Making a field required
    • Changing labels
    • Change Submit Button text
  • Add Aksimet to Form
    • akismet:author
    • akismet:author_email
  • Add the Contact Form to a page
    • Directly to the page
    • In a text widget

Style the Contact Form Using BYOB Thesis Contact Form 7 Styles Plugin – Watch the Video

  • Install the plugin
  • Choose the number of styles
  • Choose the elements to style
  • Customize the Submit button
  • Set the text input widths

Create a Sitemap – Watch the Video

  • Download Google XML Sitemaps
  • Set Plugin Options
  • Generate Sitemap
  • Verify Sitemap

Create a Google Account – Watch the Video

  • Create a Gmail account

Configure Google Analytics – Watch the Video

  • Create Analytics account
  • Get Analytics tracking code
  • Add Tracking code to site
  • Verify tracking code

Tour Google Analytics – Watch the Video

  • Audience
    • Overview
    • Demographics – Location
    • Behavior – Frequency & Recency
    • Behavior – Engagement
  • Traffic Sources
    • Overview
    • Sources – Referrals
    • Sources – Search – Organic
      • add a secondary dimension
      • look at new visitors only
  • Content
    • Pages
    • Landing pages

Question and Answer Session – Watch the Video

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