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Lesson 14 – Integrate the Email Marketing Component

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Please note that this course has been replaced with the new “Sell Your Digital Products with WP eStore

In this video tutorial lesson we will learn how to integrate Aweber email marketing with our shopping cart and with a “free download” call to action.

We’ll start off by signing up for Aweber and taking a brief tour of it’s interface. Next we’ll configure a list for customers that integrates Aweber and WP eStore so that customers are automatically added to the list upon purchase. Next we’ll create a newsletter and schedule it for publication. Then we’ll create another list for prospects. Prospects will be added to that list when they sign up for a free download. We’ll set up the download and create the sign up form. Finally we’ll create a follow up email that is sent when someone signs up for the free download.

I have chosen Aweber because it is easy to learn and use, it has outstanding customer support and it has more functionality than other email marketing providers that I have used.

In this lesson you will:

Sign Up for Aweber, Tour the Interface – Watch the Video

  • Why you should use an email marketing provider
  • Why use Aweber?
  • Sign up for Aweber
  • Brief tour of the interface

Create an Email Marketing List for Customers – Watch the Video

  • Create a new list
  • Confirmed Opt-in
  • Confirmation message
  • Success Page

Integrate WP eStore with Aweber – Watch the Video

  • WP eStore Autoresponder Settings
  • WP eStore product specific settings
  • WP eStore Aweber integration
  • Aweber email parser settings
  • The final step

Create a Broadcast Newsletter Based on an Aweber Template – Watch the Video

  • Select a template
  • Add a logo
  • Add text
  • Customize colors
  • Personalize the subject line
  • Create a “plain text” version
  • Schedule it to be sent later

Create a “Prospects” Email Marketing List – Watch the Video

  • Create a new list
  • Confirmed Opt-in
  • Confirmation Message
  • Success Page – access to free download

Create a Sign Up Form and Add It to Your Site – Watch the Video

  • Set up the free download page
  • Create the Web Form
  • Web Form Settings
  • Publish the Web Form
  • Add it to your site
  • Making changes to the form once its been added to the site

Create a Follow Up Message (Autoresponder) – Watch the Video

  • Use the newsletter as the template
  • Create the follow up message
  • Assign it to the prospects list
  • Add a download link
  • Attach a file

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