In this video tutorial lesson we will learn how to integrate Aweber email marketing with our shopping cart and with a “free download” call to action.
We’ll start off by signing up for Aweber and taking a brief tour of it’s interface. Next we’ll configure a list for customers that integrates Aweber and WP eStore so that customers are automatically added to the list upon purchase. Next we’ll create a newsletter and schedule it for publication. Then we’ll create another list for prospects. Prospects will be added to that list when they sign up for a free download. We’ll set up the download and create the sign up form. Finally we’ll create a follow up email that is sent when someone signs up for the free download.
I have chosen Aweber because it is easy to learn and use, it has outstanding customer support and it has more functionality than other email marketing providers that I have used.
In this lesson you will:
Sign Up for Aweber, Tour the Interface – Watch the Video
- Why you should use an email marketing provider
- Why use Aweber?
- Sign up for Aweber
- Brief tour of the interface
Create an Email Marketing List for Customers – Watch the Video
- Create a new list
- Confirmed Opt-in
- Confirmation message
- Success Page
Integrate WP eStore with Aweber – Watch the Video
- WP eStore Autoresponder Settings
- WP eStore product specific settings
- WP eStore Aweber integration
- Aweber email parser settings
- The final step
Create a Broadcast Newsletter Based on an Aweber Template – Watch the Video
- Select a template
- Add a logo
- Add text
- Customize colors
- Personalize the subject line
- Create a “plain text” version
- Schedule it to be sent later
Create a “Prospects” Email Marketing List – Watch the Video
- Create a new list
- Confirmed Opt-in
- Confirmation Message
- Success Page – access to free download
Create a Sign Up Form and Add It to Your Site – Watch the Video
- Set up the free download page
- Create the Web Form
- Web Form Settings
- Publish the Web Form
- Add it to your site
- Making changes to the form once its been added to the site
Create a Follow Up Message (Autoresponder) – Watch the Video
- Use the newsletter as the template
- Create the follow up message
- Assign it to the prospects list
- Add a download link
- Attach a file
