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Lesson 14 – Part 2 – Create an Email List for Customers

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This video is part of our old WP eStore Course Go to our Updated WP eStore Course for current videos.

Welcome back to Part 2 of Lesson 14 of the Build Your Own E-Commerce Website tutorial series. In this part of the lesson we are going to set up our customer email list with AWeber that will automatically add somebody when they make a purchase through our WP eStore.

Create a New Email List

Come over here and select Create and Manage Lists, we are going to Create a New List. This default email list here was created when we signed up for AWeber but we’re not going to use that. We are going to create a new one here, and that new name is going to be called byobtut, hyphen, C-S-T-O-M-E-R. The maximum length of the name is 13, 14, 15 characters so we can’t put the whole thing in there.

Now our List Description is a one for actual customers and the From Name is our email address and then scroll here and we will do Company Branding. Now the Company Name is going to be B-y-o-b Tutorials. Then add our website address – and then our Logo URL is going to come off of our website. Flip back to our website page and this is the logo I’m going to use. Right click on this image and Copy Image URL and then come back to this and paste it there. Now that will show up on our pages – or on our emails. Then I’m going to include an Email Signature here.

So in my email signature I put my name, my title, my actual physical address, and a physical phone number. I think it’s very important to be able to tell customers – prove to customers that you’re real by having a real location that they can contact you at. Then scroll down and we won’t do any Broadcast Archive Settings but we will notify ourselves when somebody signs up. Rick Anderson and rick@byobwebsite.com and we’ll save our list settings and go to Step 2, which is what happened automatically.

Confirmed Opt-In Options

Step 2 we went to Confirmed Opt-In. In this case we’re actually going to turn it off, and the reason is that we want people to be automatically signed up when they make a purchase. This is not the same as somebody signing up if they fill out a form. When they fill out a form we’re definitely going to use the Confirmed Opt-In. But we know that this is the right name and right e-mail address for somebody who has signed up and the only reason we would use the Confirmed Opt-In in this case is if we wanted to give our customers the option of not opting into our newsletter even though they’ve purchased. So for the purposes of this lesson we’re going to say, yes we want to disable the Confirmed Opt-In.

Confirmation Message

We aren’t going to have a Confirmation Message and we aren’t going to use a Success Page because this is going to happen all behind the scenes. It’s not going to happen with any intervention on behalf of the purchaser or our customer.

Save the list settings and and we have finished creating this email list for customers, which wraps up Part 2 of Lesson 14 of the Build Your Own E-Commerce Website tutorial series.

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