This video is part of our old WP eStore Course Go to our Updated WP eStore Course for current videos.
Welcome to Lesson 14 of the Build Your Own E-Commerce Website tutorial series. The goal of this tutorial series is to show you how to create a fully functional e-commerce website using WordPress, Thesis, and WP eStore. In this lesson we will learn how to add email marketing components to our e-commerce website.
First we’ll sign up for an AWeber account and take a tour. But before we do that I’d like to talk for a moment about why you should use somebody like AWeber at all. You might be tempted to save some money by having your own email list and by manually creating that list and then sending out emails whenever you feel like it’s necessary. But I strongly suggest that you don’t do it that way and there are a couple of reasons.
Why You Should Use An Email Marketing Provider
First there are problems with spam. Everybody is always on the alert for spam-like activity and one of those is sending out a bunch of emails to a bunch of different people. It’s one thing if you send one email at a time but if you send out bulk emails that’s the first clue that there’s some spammer activity going on and because of that you might get tagged as a spammer. Your email also stands a good chance of being filtered out. So you may send 250 emails but many of those emails may not actually reach the inbox because either their host or their email system perceives the email that you send out as spam and just sends it to the spam box.
Finally, it might also be in violation of your terms of service because website hosts are very focused on this problem of spam, and sending out mass emails to your customers may actually in fact be a violation of your terms of service.
The second reason is due to the maintenance of the list. Maintaining an email list manually is actually a lot of work. Not only do you have to go through the manual sign up process but you also have to manually remove them when they decide that they don’t want emails anymore. And you also stand the chance of getting spammed by spam signups for your email list. So then you have to sort through those.
The nice thing about hiring a reputable company to handle your email is that it stands a much lower chance of being tagged as spam, being caught in a spam filter and AWeber, in particular, entirely eliminates the problem of you getting spammed by having spam signups. So I strongly advise you to consider using a commercial for fee email marketing system.
Why Use AWeber?
Why do I recommend AWeber? You know, the trick to making all these things work together is having systems that integrate well together. Just like WP eStore integrates well with Thesis, AWeber integrates very well and very easily with WP eStore and that means that the process is very easily automated for capturing customers email and adding them to the list. AWeber also has a very easy to use interface as you’ll see here in a moment and they have lots of very high quality help and support.
Their technical support is similar to what you’ve come to expect with Blue Host or In Motion Hosting or one of those other high quality customer support sites. They have lots of help videos, they have lots of help information, they have webinars that you can join; they really have a first class system for helping you get the most out of their service. Finally in my experience it has more options for when you set up an email list and we’ll take a look at those as we get there but that’s why I like AWeber.
Sign Up for AWeber
Let’s go to AWeber’s website and sign up for this. Now down here at the bottom of this Lesson 14 Resources there’s a link to AWeber. Click on that link. Then we’re going to come over here to the Order tab and we’re going to create this one dollar trial account.
Scroll down here and get started. My Account Login Name is going to be “byobtutorial” – First Name – okay so I’ve filled out all of that information and now I’m going to pay for it and we’ll come back as soon as I’m finished with this part.
We’ve paid for this now and we’ve created our account. The password is on its way. So scroll and click here to customize our email or password. Let’s pick our category which in my case is Technology and Internet. Put a new password in and hit Save.
Now it wants me to select a subcategory. “Computer Education for Small Business” is what I’m going to select and now we’ll hit Save.
Brief Tour of the Interface
Let’s take a little tour of this site here. The main places I want you to look at, at the moment, are My Account, Help and Home. Go to My Account that’s where we have all of this information about us and any time you need to change something this is the place to do that. Then we have the Home tab here and this is where we set up everything associated with our lists and where you can find lists, and broadcast emails, and follow-up emails and all that kind of stuff. Then finally in the Help section, you’ll find all the different potential resources available for you to try and help you understand what we’re doing or learn new things or solve problems. They have both a way of searching for them and then they’ve got also a method of browsing for them.
Come back to Home and see that there is a listing for the free webinars that are coming up. You could register for one of these and then watch the webinar about how to get started with this.
That wraps up Part 1 of Lesson 14 of the Build Your Own E-Commerce Website tutorial series.