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Lesson 3 – Part 3 – Configure General Settings

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This video is part of our old WP eStore Course Go to our Updated WP eStore Course for current videos.

In this third part of the lesson we’re going to configure the general settings of the WordPress eStore plugin. Go over to your website’s Dashboard page and scroll down to the bottom to WP eStore. We’re going to start off down here at the settings. While I’m using v.2.9.8, you may very well be using a different version. They do keep this pretty well updated. If you update it fairly regularly you may be looking at something that is different now.

Shopping Cart Settings

Scroll down and take a look at some of these General Shopping Cart Settings to configure WP eStore. The first shopping cart setting is the language that we’re going to use. Then we have the Cart Widget Title and the Shopping Cart Title. A Cart Widget Title is like the H3 tag at the top of a widget and we could put something like that in here but I’m happy to use Shopping Cart Title. The current Shopping Cart Title is Your Shopping Cart. This is what it looks like here in our demonstration site. So there’s no title above but there it is here – Your Shopping Cart.

Let’s go to the next setting, the text image. To show when the cart is empty you can put any kind of text here. If we empty the shopping cart  this is what it looks like. Then the Currency in U.S. dollars or euros, Australian dollars; Currency Symbol that you want to use.

Shipping – Three Methods

This brings us to the first interesting topic that we have to deal with here and that is shipping. WP eStore offers three different methods of dealing with shipping. One is a flat fee for every product. So if every book you sell has a $5.00 shipping and handling fee and somebody buys five books they would pay $25.00. If they bought one book they would pay $5.00. That is you’d have a flat fee for every single purchase. Most people are accustomed to the idea of combining products into a single shipping and therefore getting some kind of cost savings associated with that.

That brings up the second mechanism for calculating shipping. It has a base shipping cost and then a per unit cost. So what you could do is have a base shipping cost of $2.00 and a unit shipping cost of $3.00. If they buy one product they would pay the base shipping and the unit shipping of $5.00. If they bought two products they would pay the base shipping plus two unit shippings at $8.00 and so on and so forth. The unit shipping is in direct proportion to the number of units sold and the base shipping always stays the same.

Then the third method is to use PayPal’s shipping calculation system which we’ll talk about a little later.

Products per Page

Scroll down to Products Per Page Limit. That has to do with the number of products that will display on a single page before their pagination system kicks in. This number is entirely up to you at this point. It comes up with a default of 20 and I just leave it there.

Using a Button Image for Add to Cart

The next thing is an Add to Cart button text or image. You can use the standard plain old HTML button with this text in it that says Add to Cart or you can do what we’ve done over here which is to have an Add to Cart button. This Add to Cart button is something that we created separately and we have a URL for it.

In this case if we log in to the Dashboard of our e-commerce website, scroll down to WP eStore and look at our settings here, you can see that we have this Add to Cart button text or image. Rather than having the Add to Cart text here what we’ve done instead is we have the reference to this image. I’m going to go ahead and copy that and paste it over here.

WP eStore has a bunch of its own buttons.  If we open up FileZilla on our e-commerce website and go over to Plugins you can see that we haven’t downloaded this plugin that we installed. We could go ahead and download that now and then we can take a look at the images that exist.  Here in Windows Explorer we can see under the wp-cart-for-digital-products, under their images folder. So let’s just look at it back here.

Here is our plugins folder then our wp-cart-for-digital-products and then our images. If we look at thumbnails you can see all of these various Add to Cart, so you know all these various images are available. They have some Buy Now buttons, Subscribe buttons and Add to Cart buttons. Obviously none of these are the ones that I was using on mine but you can just as easily take one of these and stick it in there.

For example, if we open up FileZilla and go to images and let’s say that we want to use this add-to-cart-green2.png as our Add to Cart button. We could go to our site, pick up the first part of the URL and put it there and then come over to Filezilla and pick up the second part of the URL which would be wp-content-plugins/wp-cart and images and paste that. Put the trailing slash in there and then go back to Filezilla and then pick up the name of this image that we want to use which in this case is add-to-cart-green2.png. Copy that and drop that in at the end.

Now this is going to be the button that shows up. You can create your own buttons, you can use buttons that have already been created or you can use the text with a standard HTML button.

Sold Out Image

The same thing is true with Sold Out Images. This has its own image for Sold Out and it say that image is sold_out.png. So if we come back over here Sold_out.png looks like this.

Thank You Page After Purchase

The Return URL should probably be a Thank You page. Right now it’s taking us back to our Home page but as you know we have created a Thank You page. If we come up here to pages and right click on that and open it in a new tab and then come down to our Thank You page we can select the View, grab the address of our Thank You page, close it, scroll back down here and place the address of our Thank You page there.  Now when a purchase has been completed they will be returned to this Thank You page.

Links for Empty and Full Shopping Cart

The next thing is our Products Page.  The best thing to do is probably to use your Catalog Page for this because this is where you are sent from a link when the shopping cart widget is empty. For example, over here on the demonstration e-commerce website if we come to one of the books you can see right now that our shopping cart is not empty.  It’s got something inside of it. If we empty our shopping cart this little link that says Visit the Shop pops up. Now this Visit the Shop is the link that we’re talking about and if we select that it takes us over to our Catalog Page. Then if we come back over to our Books category page and we add this book to our shopping cart you can see that the link went away and in its place came this Continue Shopping link.

The Continue Shopping link is similar to the go to our shop page because if you select this it takes you back to this category listing page. What we want to do here is to put our Products Page there and in our Products Page we want to put our catalog. Open up Pages in a new link again and then come down to Our Products and hit View, that’s our catalog page. Pick up the URL here, scroll back down and place that in our Products Page and there you have it.

Now that second link that I showed you that is this link here Continue Shopping. That is this little check box Display Continue Shopping Link and  if you want that to show up you can go ahead and click that.

Checkout Page

Checkout Page is something that you would use if you had a completely separate checkout page from the shopping cart. We’re not going to do that in this setting but you certainly can if you wish. We’re going to go ahead and let the shopping cart do the checkout for us. If you’ve got a checkout page then you might want the customer to be automatically directed to that.

Other Options

The Allow Shopping Cart Anchor is a little esoteric. There is a Hide Shopping Cart Image and Show Terms & Conditions. If you want a terms and conditions section you can check this and then have a URL for terms and conditions page. You can make the shopping cart display even smaller in the sidebar widget. If you want and you can enable the Lightbox effects on your images. You would use this if you wanted the product images to expand when they’re selected.

Post Payment Processing

Come down here to Digital Product Delivery Settings. We’re going to talk about this a little bit more later. In terms of post payment processing I suggest you use Automatic Post Payment Processing which means that the plugin is going to do all of that for you. It will send you an email, it will send the customer an email and it will take care of the automatic download link and that sort of thing.

PayPal Email Address Checking

If you use the Strict Paypal Email Address Checking here, PayPal will prevent the transaction from going through if the email that is being used in the transaction is not the same as the PayPal email address. I generally keep that checked.

Remove Customer from Database

If you want to take a customer out of your database when they request a refund you can have this checked and if you want a summary of the transaction results placed on your Thank You page you can go ahead and select this.

Email Settings – WordPress System

Now we come down to Email Settings. The first question is do you want to use the WordPress email system and I always say yes. WordPress is a little bit easier than the PHP mail script. You want to send emails after a buyer has made a purchase. So put your sales email address you wanted in there for the From address. You can put the subject line in for the email that goes to the customer. You can also do the same thing for the body. You can change this text up and you can use these little tags for them to automatically enter first name, last name, product name and so on and so forth. You can definitely customize this nicely.

Then you’ll also be sent a notification to the address that you have sent here. Again you can make your subject whatever you want and the text that you want to be sent to you.

Finally, you have this ability for Testing and Debugging. The one that’s really the most significant is to Enable Sandbox Testing. If you are working with PayPal and you want to test this using PayPal’s sandbox than you can check this. NOTE: you do have to make sure that you uncheck it when you go live though because every attempt to make a PayPal purchase would be artificial and it will just go through the sandbox. But if you want to do sandbox testing this is the place to do it.

Finally you hit Update Options. And that’s it for all of our Configure WP eStore General Settings.

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