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Lesson 1 – Introduction – Using WordPress and Thesis to Create an E-Commerce Website

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Please note that this course has been replaced with the new “Sell Your Digital Products with WP eStore

In this video tutorial you will learn how to use WordPress and Thesis to create an e-commerce website.  The combination of WordPress and Thesis is  perfect for creating an online store. You can even do all of it without using html and css. However, in this series we will also be teaching you how to add html, css and php to make your store unique and easily navigated.

In this first lesson we’ll be taking a close look at all of the parts of the puzzle you need to create your own e-commerce website. First we are going to tour a demonstration site that I created for this tutorial. We will get an understanding of the e-commerce website’s organization and how to build the structure. Next we will do an overview of the 4 big parts that make up the information architecture of the site. Finally we’ll look in depth at creating the sales, information, marketing and user experience components of the e-commerce website you will be creating. In short, we’ll be discussing everything you need to know to begin creating an e-commerce website using WordPress and Thesis.

In this lesson you will:

Tour the Demonstration E-Commerce Site – Watch video

  • General arrangement of the site
  • Sale pages, catalog & product pages
  • Information pages
  • Administrative pages
  • Email marketing

Summary of the Information Architecture – Watch Video

  • Sales, products & product definitions
  • Content, administrative content, SEO
  • Marketing & email capture
  • User experience, navigation & interaction

In-depth Examination of the Sales Component – Watch Video

  • Defining the attributes of our products
  • Various presentation formats
  • Entering products into our catalog
  • Creating the shopping cart

In-depth Examination of the Information Component – Watch Video

  • General information
  • Product related content and catalogs
  • Administrative content
  • SEO and permalink structure

Close Look at the Marketing Component – Watch Video

  • Email address capture funnel
  • Providing value exchange for email
  • Email follow ups and automation

Review of the User Experience Component – Watch Video

  • Navigation structure and Search Functions
  • Customer Support
  • Interaction and Comments
  • Producing clarity

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