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Lesson 1 – Part 1 Overview of our New E-Commerce Website

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This video is part of our old WP eStore Course Go to our Updated WP eStore Course for current videos.

Information Architecture

In this lesson we’ll explore the organization of a Thesis themed WordPress based e-commerce website and look at all the building blocks we’ll be using to create it. In Part 1 of the lesson we’ll take a brief tour of the demonstration Website that I’ve created for this purpose. In Part 2 of this lesson we’ll do an overview of the organization or of the information architecture of the new e-commerce website and in Parts 3 through 6 we’ll look closely at the four major components of our new e-commerce website. Those components are sales, information, marketing, and user experience.

Overview of Our New E-Commerce Site

In the first part of this lesson we’re going to view the desired outcome for our Thesis themed WordPress based e-commerce website. I want you to open your browser and go to This is a site that I’ve created specifically for the purpose of demonstrating how to create an e-commerce website and in the course of this tutorial series we will learn step-by-step how to create every single element of this e-commerce website. On this site we are selling a variety of products. We are selling physical books, ebooks, software and video instruction. The physical books obviously have to be mailed and the ebooks, software and video instruction all will have immediate secure download upon purchasing the product.

Conceptually we have four big elements to our website. The first is Sales, and then Information, Marketing and the User Experience. We’ll be talking about all those subjects as this e-commerce site organized into these four areas.

Organize the Sales Component

In terms of Sales we have our Home page with a call to action with text describing why our product is great. We have a catalog that shows each of the different types of products that we sell and essentially serves as a department page. And then we have individual product type pages. For example, this product is Books, another product might be Ebooks, and then finally we have the individual detailed views of the books where we have the full information about the product that we’re selling.

Organization of the Information Component

Next we have our Information component and that includes our Blog page where we have informative articles that draw people to our e-commerce website and our Customer Support and About pages which tell people about our policies and contact and support information.

Organization of the Marketing Component

Next we have our Marketing and the marketing portion of the e-commerce website is focused on email marketing so we have a variety of way of capturing an email address. We have free downloads in exchange for email addresses; we have Customer Support requests in exchange for email addresses and we collect the email address upon sales. The purpose for collecting the email addresses in all of these cases is so that we can market additional products and services to the people that come to our site.

Organization of the User Experience Component

And then finally we have the User Experience component of the Thesis themed WordPress based e-commerce website. This includes things like our navigation system here and the clarity of the information that’s contained on the page, the ability for our customers to interact with our Web site via product reviews and customer support requests. And finally the easy ability of our customers to make a purchase with a simple shopping cart that is clear and straight forward and with a Buy Now option that will take people directly from the page to a place where they can purchase the product.

Okay that wraps up the first part of Lesson 1 of the Build Your Own E-Commerce Web Site Tutorial Series.

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