Build Your Own Business Website header image

Lesson 2 – Create a Large Store with Many Products

Difficulty Level -

Filed Under Topics - ,

Listed Under Lesson Subjects -

Applies to - , ,

In this lesson we turn our attention to setting up a large store with many digital downloadable products using WP e Store. Much of this lesson is taken up with a discussion about setting up a product catalog and the various ways that you can do that. We use one method in our Genesis example and another method in our Thesis 2 example.

Choosing the Right Shopping Cart Plugin – Start With a Plan

  • Store description
  • Products
    • Downloadable Videos
    • Ebooks
    • Plugins
    • Consulting
  • Subject Matter
    • WordPress
    • Thesis
    • Genesis
    • Various Plugins
  • Organizing Products
    • Look for an organizing principle
    • Potential schemes
      • Types
      • Topics
    • We will create a hybrid
      • instruction
      • Plugins
      • Consulting

Choosing the Right Shopping Cart Plugin – Compare Plugins

  • Review the store plan
  • Fill out checklist
  • Look at plugin comparison

Using WordPress to Organize Product Display

    • The Role of Catalog Pages
    • Department Pages
    • Product Category Pages
    • Individual Product Pages
  • WordPress has the built-in ability to create and organize lists of products
    • WordPress functionality
      • Product Pages
      • Archive Pages (Product Category Pages)
    • Post type choice
      • Pages
      • Posts
      • Custom Post Type
    • Taxonomy choice
      • Categories
      • Tags
      • Custom taxonomies
  • WordPress Based Strategy
    • Using Pages
      • Explanation
      • Disadvantages
      • Advantages
    • Using posts
      • posts for products
      • categories or tags for products
      • Disadvantages
      • Advantages
    • Using custom post types
      • Custom post type for products
      • Custom taxonomies for product categories
      • Disadvantages
      • Advantages
  • Our solution
    • Pages for Genesis
    • Custom Post Types for Thesis 2

WP eStore Catalog Display

  • WP eStore system for organizing products
    • Employs its own system – we’ll call them eStore Product Categories
    • eStore Categories are not a WordPress taxonomy
      • WordPress does not manage them
      • WordPress does not automatically display them
      • It is a single layer (non-hierarchical) organization
    • Important to maintain the distinction
  • Types of things WP eStore can display
    • List of all products
    • List of all eStore product categories
    • List of all products within a given category
    • Individual eStore Product Categories
    • Individual products
  • Display Styles
    • “Fancy” product display styles
    • All products
      • a simple list
      • a styled list
    • All product categories
      • a simple list
      • a styled list – only 1 style
    • Individual product category
    • All products within a given category
    • Individual products
  • WP eStore Button Types
    • Add to cart
    • Buy Now
    • Subscription
    • Download

Setup WP eStore Product Catalog in Genesis

  • Create the Product Categories
  • Create the Catalog Pages

Create Categorized Products in Genesis

  • Additional Product Details
    • Description
      • Will take HTML
      • Some will take shortcodes
      • Is limited in length by the display style
      • Does not always show dependent on display style
    • Thumbnail Image URL
    • Thumbnail target URL
      • When to use it
    • Old Price
    • Additional Product Images
    • Product Page URL
    • Product Category
    • Button Image URL
    • Button Redirect Target URL
    • Display Quantity field
    • Customer Price
    • Collect Customer Input
    • Commission
    • Reference Text
  • Create the product page
    • Add shortcode to display product
      • Examples
    • Add buy now button
    • Strategy for displaying the large product image
  • Copy Existing Product

Understanding Images in WP eStore

  • 4 formats that WP eStore displays images in
    • Thumbnail – square
    • Thumbnail – rectangular (4:3)
    • Tiny Thumbnail
    • Light box
  • Category images are ONLY square
  • Best bet – Make all of your images the same size and aspect ratio
  • Settings
    • Enable lightbox effect on images
    • Enable Smart Thumbnail

Add Products to the Product Category Catalog Pages

  • Shortcodes available
    • Display styles
    • Button styles
  • Add Category List to Pages

Setup the product catalog in Thesis 2

  • Our System
    • Custom Post Types for products
    • Custom Taxonomy for product categories
  • Install Custom Post Type UI
  • Create the custom post type
  • Create the custom taxonomy
  • Create the custom taxonomies
    • Instruction
      • WordPress
      • Thesis
      • Genesis
      • WooCommerce
      • MarketPress
      • WP eStore
      • WP eMember
      • Simple Press Forum
    • Plugins
      • Thesis
      • Genesis
    • Consulting

Create a Product in Thesis 2

  • Additional Product Details
    • Description – we don’t need to use
    • Thumbnail Image URL – we don’t need to use
    • Thumbnail target URL – we don’t need to use
    • Old Price
    • Additional Product Images
    • Product Page URL
    • Product Category
  • Create the Product Post
    • Featured image
    • Shortcodes
  • Copy Existing Product

Setup Product Category Catalog (Archive) Pages

  • Add Archive Pages to the menu
  • View the archive pages
  • Customize Archive template

Customize Product Template

Question and Answer

Save $200 on Membership Now!

Start learning today for as little as
$0.82 PER DAY!
THIS IS A LIMITED TIME OFFER!
Subscription Options
0 Comments… add one
0 comments… add one

Leave a Comment