Now that you know how to incorporate email marketing into your WP eStore site, the next thing that we’re going to do is create our first list in AWeber.
Why Use an Email Marketing Company like AWeber?
Now, you might ask yourself, “Why don’t I just manage this list on my own? Why should I pay $19 a month to AWeber or why should I use MailChimp or Constant Contact or something else like that?”
And the reason why you don’t manage the list yourself is because you run the great risk of being flagged as a spammer. In fact, it’s such a critical issue that the chances are that your host has policies against sending out bulk emails from your website. You can check that out with your own website host.
The big companies send their emails out from known IP addresses and companies like Gmail or mail systems like Gmail know those IP addresses and trust those IP addresses. And emails that are sent from those, even though it’s sent under your email name, are much less likely to be flagged as spam and to go into the spam folder when it gets sent out.
Also, if you can imagine, managing a list would be a lot of work. You’re obligated to provide a mechanism for automatic removal from the email list. And one of the marks of a spam list is that it doesn’t provide anybody the opportunity to opt out of the email list. And the process of managing, adding and removing people would be really cumbersome if you were doing it on your own.
Dire Effects for your Website if you are Labeled a Spammer
But the main reason is you just run a huge risk of being flagged as a spammer by Gmail or by your host and as soon as that happens, it’s very difficult for you to recover from that. Your website can be blocked. Your hosting can be cancelled. Everybody hates spammers so you don’t want to ever run the risk of being flagged as a spammer.
And the principal earmark of a spammer is they send out a bunch of emails. So it’s always a kind of suspect behavior unless you do it from an organization that is well-known for policing its own members. And that is what AWeber and Constant Contact and MailChimp do. They have a very strict set of policies about email and they check your emails to see how spammy they are.
And if you get a lot of spam complaints, you are notified of that. And if you get enough spam complaints, your account can be cancelled. And it’s that specific process that makes those IP addresses trustworthy in the eyes of Gmail, Bing, Windows Mail, etc. So that’s why you don’t want to do it yourself.
Email Marketing Terminology
There is a set of terminology that makes sense for you to understand. I should have made a slide for this and I didn’t. But the terminology that you want to keep in mind is as follow:
- Sign Up forms
- Success/Thank You
- Follow up emails and
- Broadcast emails
Lists and Sign Up Forms
A list is the list that you create of email addresses when people sign up on your site and that’s maintained by AWeber in this case. A sign up form is something that’s created on AWeber and then placed on your site.
Confirmation is the process by which somebody fills out a form. AWeber immediately sends them an email asking them to confirm the fact that they want to get emails from you. And if your customer doesn’t say yes then they aren’t confirmed and they aren’t added to the list.
The success thank you part of that is, of course, what happens as soon as they confirm their email address, when they click on that link and say, “Yeah, I want to get this email”. Once they do that there is an automatic success or thank you process that happens which we’re going to be using quite a bit.
Follow Up Emails
And then there are follow up emails which start off with a welcome email but then can have any number of follow up emails. Some of you may be new members of my site. And if you are, you’ll know that you got 5 emails from me, one a day for the first 5 days after you joined. Each one of them talking about different aspects of the site. Those are follow up emails.
And then you also have broadcast emails and the broadcast emails are emails that are sent periodically. So when you get emails from me indicating our schedule or announcing some event, those are broadcast emails. So those are the types of things you need to recognize.
Setup Your First AWeber List
The very first thing we’re going to do is just log in to AWeber and set up our first list. This is an AWeber list I set up today specifically for this purpose. So it’s a brand new clean list, no subscribers, no nothing. We’re just starting absolutely from scratch.
I’m not going to do too much detail about this because AWeber does a great job of explaining how to create a list, how to set it up, how to create a form, how to create broadcast emails, all that kind of stuff. So I’m not going to spend a lot of time talking about that. I’m going to minimize that part of the conversation so that I can cover what you won’t learn at AWeber and that is how to integrate that list to your site.
Create the List
We’re going to start off by creating a list, so we’re going to select Create and Manage Lists but we’re not going to use this list. So we’re going to create a list and the list here is going to be free products. The list description is going to be ‘The list someone is added to when they download the free product, when they sign up for the free product.’ From name is Rick Anderson and that’ll be firstname.lastname@example.org. So we’ve got that.
Now we’re going to get notifications of when people join. So again we’ll do Rick Anderson and email@example.com. And then we’re going to save these settings.
Use Unique Names
Notice down here there’s this little setup wizard? Could not save basic information. So why couldn’t we save basic information? This name can be up to 15 characters long… I wonder if this is too generic a name. So we’ll add BYOB although I would have expected that they’d say so. That must have been it. The list names have to be unique so free product didn’t work. Of course, you would have expected that they’d tell you that.
The company name is going to be Genesis eStore. The website URL is estore3.byobgenesis.com. Email signature, you have entered an invalid. Okay, let’s just copy it from our page. Oh you know what? It was the wrong URL. It’s Genesis eStore, not byob Genesis. So it tested to see whether or not it was a valid URL and saw that it wasn’t.
And there’s my email signature. I’m not going to bother with social sharing at the moment. We’ll save those list settings. Those are up to 50% here now.
So choose a pre-approved subject and I’m just going to pick this one. You can actually choose different ones and create a custom one here and then they will get back to you and let you know if it works.
We received your request for information from genesisestore.com. Before we begin sending you the information requested, we want to be certain we have your permission. You know, it can be anything, right? But it’s got to be reasonably close. And then thanks for joining or thanks for subscribing.
Required Opt-in on Web Forms
We’re going to have a required opt in on web forms and we have a confirmation success page URL. And here’s where you put the URL where a person is going to download the product once they confirm their email address.
Create New Page in the Store for the Free Product
So what we’re going to do is come over here to Genesis eStore and go to the dashboard and pages. Create New Page and we’re going to say WordPress ebook free download. Before I do anything else, I want to come down here to theme SEO settings and I want to apply no index, no follow and no archive to this so it doesn’t get indexed by Google. So when somebody searches for free WordPress ebook download, they aren’t going to find it.
Add the Download Button
Then I want to put this under the product itself, so WordPress instruction ebook. Let’s make that a child of that page. And then we’re going to add that download now button to this download page for this product.
Remember, it’s the wp estore download now button id equals, so we’ll copy that one and we’ll come back over to our product page. And thanks for signing up and you can download your free ebook by clicking on the link below. And then place that in there and that was product number 25.
Add URL with Download Link to AWeber List
Hit publish, view our page and then we’re going to grab that URL, come over to our list settings and make that our success page URL.
Now as soon as they’ve filled out our form and confirmed their email address, they’re going to be automatically directed to this page where they can download the form or download the book. And at this this point we are 75% complete and it says ‘Create a welcome email’. And that is what we are going to do next, create an autoresponder email in AWeber.