Lesson 5 – Customize the Appearance of Your Store

In this final lesson of our How to Sell Your Digital Products With WP eStore course we show how to customize the appearance of your store. We begin by showing how to use custom Buy Now and Add to Cart buttons. Then we show how to add product search to the sidebar so your customers can more easily find your products.

Next we split the type of customization based on the theme being used. In the Genesis theme we chose to use the page system for our products because we wanted to create the product display with the minimum amount of programming necessary. So for Genesis we show how to add related products to the product page and how to adjust the shopping cart using custom CSS.

For the Thesis theme we chose to use use custom post types for our products. We did this because Thesis lets you customize product templates and product archive templates fairly easily and it gives you control over the appearance of the output of the product catalog with essentially no programming. So for Thesis we show how to customize the product archive template, the Add to Cart Button and the price. Then we show how to add and style related products on the product template and how to add featured products to any template.