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SEO: Posts or pages? Which ranks higher?
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Brenda Dayne
Wales
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October 16, 2014 - 2:35 am
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 I came across something on the tutorial page for the Yoast SEO plugin this week that has me rethinking the way my site is set up. 

You’ve probably noticed by now, or you’re seeing now, that this WordPress SEO post is actually… not a post. It’s a page. Why? Well for several reasons. First of all, this article needed to be a “daughter”-page of our WordPress page, to be in the correct place on this blog. Secondly, to rank for the term [WordPress SEO], this article has to have the right keyword density. And that’s where things go wrong. Comments destroy your carefully constructed keyword density.

That’s why we decided to make our most important articles into pages. That way, you can easily update them and do a new post about what you’ve changed.

I’m in the process of wrapping up my nine year old podcast, and I’m redesigning my website to shift the podcast content to the background, still accessible, but no longer the main focus of my site. Each podcast has its own post, and my plan is to add Google Ads to each post in the podcast category. I was going to turn comments off anyway, and now, given the info above, I’m wondering if I’d be better off creating new pages for each of my podcasts. I’m looking for advice. 

Cons:

  1. There are 135 podcasts, so that’s a lot of additional work that I wasn’t planning on. However, I was planning on styling an archives page for the podcasts, which means uploading new featured images for many, if not most of the posts in question. Also, I’ll be tweaking the SEO of each page anyway, as well as uploading new media, so would it be that much more work to create new pages?
  2. Doing this will mean I’ll have to update my rss feed for the podcast, and change the URL of every single podcast. Major PITA. 

Pros:

  1. This is where I need advice.  The point of this exercise is to create a passive income stream from the podcasts via ads. I’m expanding the show notes for each episode,making sure they each hit that 300 words per page sweet spot, and tweaking SEO for each post in the hopes of generating traffic from searches other than those for “knitting podcast”. There’s a ton of knitting content in each podcast post, but people aren’t finding it unless they search for knitting podcast, because I’ve never paid attention to SEO before now. 
  2. If doing the work means higher search rankings, and the potential for higher income from these pages, I’m up for it. I am trying to gauge whether an increase in traffic will be worth the amount of work. If there’s a way to test this theory short of creating 135 new pages, I’d love to know about it. 

Comments, questions and advice welcome!

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Rick Anderson
Desert Hot Springs, CA
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October 16, 2014 - 7:12 am
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There are no “real” pros.  If you are working with Thesis 2.1 you will be implementing Schema – which means that Google will be able to tell where your actual content begins and ends and where your old comments begin.

That’s the fundamental purpose for Schema – identifying the types of content on each web page.

Keyword density – the concept that your content should contain the primary search terms that your ideal client will use when looking for your content – only applies to the main content of your page.

Most WordPress users have little or no control over Schema – which then makes it more difficult.

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Brenda Dayne
Wales
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October 17, 2014 - 1:30 am
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Thank you!  This makes the job much easier. 

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