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Driving Traffic
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John Cunningham
Phoenix Arizona
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August 1, 2012 - 4:20 pm
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Thank God for the internet; oh yeah, sorry that credit foes to Al Gore......

Back to reality. I am hoping to be able to learn more about driving organic web traffic. I know that writing blog posts with keyword rich content works. What about the use of landing pages? We had a brief discussion about using these with unique URLs with link buttons on the landing pages to send the traffic to the desired site.

I would like to know how to get the most out of this. I find alot of content on the web throuigh Google searches that sends me to a landing page rather than a full on website. In my case as a real estate agent it would be easy to buy some domains that are keyword rich and funnel the traffic via the landing pages to the website target.

 

OR

 

I could skip all that and blog like a madman right from the main website. I could produce all kinds of content and create traffic that way. I could post alot of the content from the blog & website to social media sites.

 

OR

 

I could do all of the above.

 

Summary, I am trying to formulate a blueprint for the best path to take here. I do not want to waste energy on something if there is a better way to go.

John Cunningham
PhoenixRealEstateAndHomes.com  

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Rick Anderson
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August 3, 2012 - 8:22 am
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I don't think that keyword url targeted landing pages is likely to be a particularly good strategy in the long run.  It might work to get traffic to that landing page, but it's probably not useful to get people to your actual site.

However, you might try asking Reese about his experience with this.  PM him and see if he has some other insights.

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Reece Morrel
Tulsa, OK

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October 1, 2012 - 6:39 pm
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John,

I am sorry for the slow reply.  I don't regularly check my PM inbox.

Here is the deal.  I sell a $3 booklet for gamblers.  (It works like a mileage expense book.  They are supposed to keep track of their wins and losses.)  I don't make a lot of money on the books.  But it works like a super-duper business card for my tax attorney/CPA work.

Before we begin you have to remember 1 thing.  Google doesn't rank websites. Google RANKS PAGES.  This is a very important distinction.  Therefore, I want high-ranking pages with commonly used gambling-related search terms.  Basically, I subscribe to the long-tail theory.

 

Stage 1

With my MBA marketing hat on, I selected the domain name LadyLuckDiary.com.  I should have had my SEO marketing hat on and picked something like GamblingTaxDiary.com.  (Live and learn.)

I do several things with my website.  I wrote several articles.  I "reprint" IRS publications and forms.  And, I include 30+ of the most popular gambling court cases.  (Call me and I will tell you how I decided which cases to include.)

The proof is in the pudding.

Google the term:  "irs casino win loss statements" – as of today, I am #6 and #7 on the first page of Google.

Google the term:  "rev proc 77-29" – as of today, I am #1 on page 1 of Google.

Google the term:  "doffin v. commissioner" – as of today, I am #1 and #2 on page 1 of Google.

AND, my pages are all linked together.  When a court case refers to "Revenue Procedure 77-29", I link to that page on my website.  When a court case refers to the "Doffin" case, it links to the "Doffin" page.  (Typically, Google is suspect of such internal links, but I think they excuse the bad behavior because they recognize it as a court case.)

Now that I started getting traffic, I moved on to Stage 2

 

Stage 2

I monitored the traffic on my website to see what the most popular search terms were.  How did people find me?  A frequent term (with lots of variations) was "casino win loss statements.

I registered the domain name CasinoWinLossStatements.com (and the singular version that redirects to the plural version).  I learned my lesson from Stage 1.

I wrote several articles – repeating the terms "casino win loss statement" in the post title – that reflected the different search term variations.  The common search terms are also placed strategically throughout the posts.  (Call me for more info.)

The proof is in the pudding.

Google the term: "when are casino win loss statements sent" – as of today, I am #1 on page 1 of Google.

But did you notice the sidebar on the right side?  It has an advertisement (and link) for my gambling diary.

My intent is to continue to add such topical websites with links back to my booklet site.  This is part of the long-tail strategy.  Remember – if Google ranks pages, then I want a lot of pages.  (This is stating it simplistically, there is actually more to it than that.)

 

Stage 3

I also do a lot of seminars and write several articles.  As time permits (I really should do it more frequently), I post my self-serving "press releases" on the http://www.LadyLuckPublications.com website.  I also provide links back to the other sites.  This is my consolation since some of the magazines/newsletters do not allow me to "reproduce" their copyrighted material.

 

Basically, I am trying to build a net of search terms that connect to me.  If someone conducts a "gambling tax" search, they should trip over at least one (but probably more) of my websites.  The search term "IRS casino win loss statements" gets me #1, #2, #6 and #7 on page 1 of Google with TWO of my websites.

 

Random stuff

I monitor tax-related forums for gambling posts and provide comments when appropriate.  If the website lets me include a link to my website, I get bonus points from Google.

I also use Google Alerts.  I receive email summaries from Google on about a dozen search terms.  Most of it is useless noise, but every now and then I will get a winner.

 

Disclaimer – You mileage may vary.  A lot of people with disagree with my strategy – but as Will Rogers said, "If it wasn't for a difference of opinion, we wouldn't have missionaries or horse racing."  If I am wrong, then my success is inspite of myself and I am nothing more than a blind pig finding the occasional acorn.

On one hand, I am in a small pond.  So it doesn't take a lot of effort to be the winner.  It took me two weeks to develop my CasinoWinLossStatements.com website.  With some of the search terms, I started showing up on the 1st and 2nd page of Google before I even finished developing the website and had my official launch.  (But, it did take about 6 – 9 months to get the #1 spot. A very satisfying feeling, I might add.)

On the other hand, I am in a large pond.  There is no way I am going to be #1 on some search terms like "gambling slot machines".  You have multi-national corporations with multimillion dollar budgets buying their way into the top slots.

So I have to pick my fights (and my search terms) almost like a guerrilla fighter.  I get my a** kicked with terms like "slot machines", but I kick a** with terms like "irs casino win loss statements" and "rev proc 77-29" (I am ranked higher than the IRS!).

 

Summary

Overall, I am pleased with the results.  I get calls from all over the country – Arkansas, Indiana, Ohio, Oklahoma (obviously), Montana, Nebraska (U.S. Public Defender's Office), Texas and yes even Nevada.

I have some other stuff that I will try once I get past my October 15th tax deadline.  We will see how it works out.

 

This should give you something to chew on.  You are welcome to call me if you would like to discuss further.  My telephone number is on my websites.

 

Good Luck!

 

Reece

Here are my domain names in case I forget to list them in my post: http://www.LadyLuckDiary.com, http://www.TulsaFencing.com, http://www.GamblingTaxInstitute.com and  http://www.TaxThinkers.com

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John Cunningham
Phoenix Arizona
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October 3, 2012 - 4:44 pm
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Nice stuff here Reece! I appreciate all the time and effort it takes to make such a complete response. I am looking forward to corresponding with you in the future. Thanks again, John

John Cunningham
PhoenixRealEstateAndHomes.com  

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