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Email going to Spam
Ted Klopp
Forum Posts: 85
Member Since:
May 29, 2013
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October 9, 2014 - 10:14 am
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Our company does a weekly email to our opted in client list. We are having problems with Spam filters moving our emails to junk folders. This is especially true with Gmail. Recently we've also had some emails from our bookkeeper to clients also wind up in junk mail folders and the email newsletter we sent out yesterday wound up in the junk folders of three of our employees' emails... They are on the same domain name we send the newsletter from. I am using a spam checker to improve our score with Spam Assassin...

Any other suggestions anyone has to try and fix this problem. I am not sure why it started and don't have the knowledge to know how to fix it. I am guessing that somehow - our domain name has gotten a bad reputation in some spam filters... Any suggestions on ways to fix this would be greatly appreciated.




Community Member
Forum Posts: 984
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February 14, 2012
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October 9, 2014 - 10:56 am
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Ted --

I had an different - but sort of similar -  issue like this recently with a client website where the Gravity form notifications were not getting to his MSN e-mail. I tested everything, all was set up fine and nothing got to him.

I checked with Gravity Forms and they responded to me with this link for e-mail suggestions. They also said were seeing a number of issues of mail not getting to Gmail/Google apps, AOL, Yahoo - all the large e-mail providers.  The link Gravity shared also linked to a Yoast article about e-mail issues.

In my particular case I moved the notification mail from Gravity forms to their more priority IDX Broker notification system and, fingers crossed, for some reason, that system has been more reliable to get notifications to them.

You did not mention what tool you are using to send out the mail in your post -- so the link I am sharing might not be relevant to anything you can do? But I thought I would share the links above, in case anything that Gravity forms suggested might help. There are tips they suggest that have nothing to do with Gravity Forms - but are general e-mail tips.

But this is only my experience on the issue in one particular case - 

--- -- Rick will have thoughts most likely of something to try.

Carolin Benjamin WordPress Design & Consulting

Provide ‘white label’ support to web and advertising agencies that need extra help from time to time -
Also consulting, design & web construction for businesses, non-profits & sole-practitioners

Ted Klopp
Forum Posts: 85
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May 29, 2013
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October 9, 2014 - 11:04 am
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Hi Carolin,

Thanks for the insight. I will check out the article.

I should have mentioned - we currently use Swiftpage. We are considering a move to Pardot, likely in January. I don't know what Swiftpage's reputation is as far as spam filters go - haven't been able to find any info on that - but their customer support is poor and many features I have tried to use - like their spam checker - I have been unable to access when clicking the link on their site. When I called customer support to ask about it, they told me the spam checker was removed a year ago, but didn't know why the link was still there.


Rick Anderson
Desert Hot Springs, CA
Forum Posts: 13637
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November 8, 2009
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October 9, 2014 - 3:52 pm
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It sounds like 2 issues - Gmail and your mail service.

If your mail is sent by an ip address with lots of spam complaints - then you're gonna get dinged.  Your best bet is to use a very reputable email service provider like Aweber, Infusionsoft, MailChimp etc.  Most of those aggressively police their users to protect their reputations.

For gmail there may be a problem with gmail not recognizing your ip address.  You could get your host to help you whitelist your ip address in your smtp settings.

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