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Internal Link Juice
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Jared
Mount Vernon, Wa
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July 2, 2011 - 1:17 pm
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I have an internal linking question regarding the "Read More" link:  
Thesis uses [click here to continue...]  which is a general …one size fits all post.  
But how do I do it if I want do it like this… 
…click here to continue about "keyword"  With only the keyword being the link.  
I've heard this technique has more internal link juice with google than standard catch all term phrases.  
Can you tell me how to do this please?
Said another way:  
For a "Read More" tab, Thesis uses a standard anchor text phrase of… "[click here to continue...]"    
Which is a one size fits all posts.  
But how to do it if I want to customize the link.  
And have a more indivualized link juice with only the keyword in the post to be the anchor text? And leave out the linking where it says "click here to continue…"  I still want to use that common phrase; but not as the actual link.
And just want only the keyword to be the link.  
Why do I want to do this?  
Because I believe this will give more internal link juice to google and to other SE.   Plus, I don't think many people are doing this. Therefore, I think it will give me an edge.
You have to tell google what your page is about in order to get ranked (shown to the searchers).  And anchor text is the way. Whether with keyword in title, headline, & a couple times within the post.  
So I want to try this idea out with the "read more" tag.  Just never thought of using the read more tag anchor text like this before.
Would love to hear you thoughts on this? As well as other ideas you have for more effective internal link juice.
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Rick Anderson
Desert Hot Springs, CA
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July 3, 2011 - 8:40 am
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Jared - welcome to the forum.  I don't think that the Read More tag is an adequate stand in for a legitimate internal link.  It is theoretically possible for you to write a function that would grab some piece of text and insert it there.  However, you're probably better off spending your time and effort on simply creating the links.

Our internal linking strategy is to have one link per 100 words of text.  The anchor text of the link needs to be a legitimate phrase that makes perfect sense in the context of the paragraph.  The page linked to needs to have the subject of the anchor text as it's primary content.

We don't link to the same place twice in a post or page.  We try to have relatively more links toward the top of the page and fewer links toward the bottom.  We seldom link from a single word, we generally link from a phrase.

I'd suggest that you be suspicious about advice that tells you to link from a single keyword.  That advice is likely to be old, and Google is favoring the "long tail" type of links.

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Jared
Mount Vernon, Wa
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July 3, 2011 - 2:10 pm
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Ok, I see I asked my question incorrectly.  So, let me try again.

I want to know how to make the "READ MORE" tag to appear more as an individual tag instead of a universal phrase.  Not a universal one as it is now when Thesis inserts " [click here to continue...] "

 

And, use a long tailed keyword phrase to the further reading as a more specific anchor text.  Yet, leave out the one size fits all –  [click here to continue...] taxonomy. 
 

Right or wrong is a different question.  Short tail/long tail is not part of this question either.  Let's not even call it link juice.

 

I just want to know how to change that tag Thesis inserts to include a line break and a more custom name of my choice.

 

Is it as simple as highlighting it, click the anchor text editor, and changing it there?  Will I still get the line break?

 

Thank you.

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Rick Anderson
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July 3, 2011 - 4:15 pm
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No, it would be a complicated piece of code that would require logic to determine what to say and when to say it.  It would similar to writing a custom function for each post that would change the link for that post alone.

That one isn't for a beginner, nor the faint of heart.

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John Cunningham
Phoenix Arizona
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April 22, 2012 - 3:36 pm
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I am glad I read this string of Q & A. I understand what Jared was asking and I also appreciate the instruction Rick is giving and the question Jared has asked. These conversations really help solidify correct understanding. Thanks to you both.bravo

John Cunningham
PhoenixRealEstateAndHomes.com  

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Alexander Malyugin
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December 27, 2013 - 9:18 am
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Rick, Merry Christmas and Happy New Year!

 

I need a hand to clarify the strategy of internal linking within a site. Lets say my website is about learning french and I have 3 articles devoted to three different key phrases: 1- french pronunciation, 2-learning french and french flashcards.

To make French Pronunciation key word phrase stronger I put a link in the article “5 tips on Learning French easily” article to the “Master French Pronunciation in one day” following this rule: “...........here goes the text.....From the very beginning you need to make sure that you ace your french pronounciation. ..........”. This way your keyword phrase french pronunciation becomes stronger, for google, when there is a link to this keyword phrase from another article within your site.

 

Would be that correct?

 

Many thanks,

Alex

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Rick Anderson
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December 27, 2013 - 11:21 am
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Yes, that is correct.  It's not so much "link juice" as it is content clarification.  When you link to a page Google assumes that the text you used to link with is representative of the content on the page linked to.

Take care that you don't "over optimize" for a specific phrase.  Google considers that to be spammy behavior.  The phrase should feel natural in the context of the language and you should consider using other synonymous phrases as well.

Optimizing for a specific 2 keyword phrase is probably not a viable strategy for the future.  Instead you should consider optimizing for the concept of "pronouncing French" rather than the words "French pronunciation".

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