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Business Type Websites

How our Site is Organized

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Now that we have discussed site organization in general and acknowledged that it is very important in our success, how are we organizing our site? In our case, for the main pages of our site (Home doesn’t count as a main page) we have Services, Case studies, Testimonials, About, and an Articles page which is

The Importance of Good Site Organization

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Before we dive into how our Professional Services Website is organized, we are going to start off with a conversation about the importance of good Site Organization in general. Good Search Engine Optimization begins with good site organization and it's not difficult to organize your site well or to make a rational site organization plan.

The Type of Site We are Creating

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So what type of site are we creating? Well, we are creating a site that's suitable for service professionals that looks good on mobile devices. In this case, when I speak of service professionals, I really mean all kinds of solopreneurs. Architects Engineers Design professionals Coaches Consultants Contractors and Sub-Contractors Real Estate Agents Insurance Sales

Configuring WordPress to be Like a Traditional Website

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We're going to start off by configuring WordPress to act like a traditional website. There are just going to be pages. It doesn't have a blog and it’s not going to use categories or tags or anything like that. All it's going to use are pages. I’m going to show you a bit of structure

Lesson 7 – Part 1 – The Importance of Good Site Organization

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Well good morning everybody and welcome to Lesson 7 of our class on how to create a responsive professional services website using WordPress and Thesis 2. Before we dive into the lesson, I would like to draw your attention to this box over here on the right hand side called Lesson 7 Resources. Each lesson

Lesson 7 – Part 4 – Using WordPress Tools to Organize the Site

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WordPress gives us a set of tools to organize your Genesis theme website and I'm going to describe those sets of tools in two ways. Simplified View of the Tools First is the Training Wheel View of these tools. Please understand that this is a simplified explanation of the concepts but for the purposes of

Lesson 7 – Part 3 – How our Site is Organized

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Top Level Pages In terms of the physical structure of our Genesis theme site or the main pages that we are creating, in this case we're creating of course a home page and we're going to have a Services page with information about the type of architecture that we practice, and Case Studies page which

Lesson 7 – Part 2 – The Importance of Good Site Organization

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The next thing we're going to talk about is site organization and the importance of good site organization for a business/professional website. When people think about the fundamentals of Search Engine Optimization good site organization should be at the top of the list. Importance of Good Site Organization That's really the first thing that has

Lesson 7 – Organizing a Professional Services Website

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Lesson 7 of our Build a Professional Website Using Genesis and WordPress course is all about how to organize a professional services/small business website. We discuss the specifics of what makes up a business website vs a blog and the tools we'll use to build the site. We emphasize the importance of good site organization

Lesson 7 – Part 4 – Using WordPress Tools to Organize the Site

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Site Tools As luck would have it, WordPress gives us tools to create this kind of site organization where the physical structure conveys the content of the page in the URL structure and the conceptual structure is provided in content on the main pages as well as in articles and case studies. If you were

Lesson 7 – Part 1 – The Kind of Site We Are Creating

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Creating a WordPress Site for Service Professionals The first thing we're going to talk about in more detail is the kind of a website we're creating. We are creating a website that's suitable for service professionals. So in this case, Architects, Engineers, Design Professionals, Business Coaches or other kinds of consultants can certainly use the

Lesson 7 – Part 2 – The Importance of Good Site Organization

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Google Search Engine Optimization Starter Guide The next thing we're going to talk about is the importance of good Site Organization. Good site organization actually starts with the document called the Search Engine Optimization Starter Guide. I suggest you simply Google it, Search Engine Optimization Starter Guide, and the first non-sponsored result will be this

Lesson 7 – Part 3 – How Our Site Is Organized

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Structures of Site Organization In terms of the site that we are creating, we're going to think about the content of our site in two ways. First, is the physical structure of the site and secondly, is the conceptual structure of the site. And so the physical structure of the site consists of a homepage

Lesson 7 – Organizing your Site

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Lesson 7 of our Build a Professional Services Website using the Thesis theme and WordPress is all about organizing your small business/professional services website. We begin by talking about the kind of website we are building, who it is suitable for and the business purpose of the site. Three of the tutorials are about site

A Conversation About How to Organize a Real Estate Website

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In this session we discuss the organization and layout of a real estate website. A member shows us his site organization plan and we comment on the content, layout and discuss the types of content that show up on individual pages and posts. We discuss using video transcripts along with videos for SEO purposes, Home

What’s the Best Way to Create A Static/Dynamic Hybrid Site

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This member asks about the best way to combine both static and dynamic pages or static and dynamic elements in a single site. We discuss what "static" means in WordPress. We also discuss how to have a completely static WordPress website. Then we discuss the Hybrid content type where some elements of the site are

5 Guidelines for a small business website

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For many local small businesses their website may become their most important marketing asset. Even if you don’t generate a lot of your revenue from your website today consider that internet related commerce has exploded on the scene and that it is likely to become even more important to you in the future. It is

Selecting a small business domain name

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The primary goal of your small business website is to make sure that your ideal clients are able to find you easily online. If you’re a book store in Edmonds you want people looking for a local book store to easily find you when they Google “book stores, Edmonds WA”. Your domain name can be

Learning Center

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We want to be your resource for learning how to build and customize WordPress and Thesis business websites. The articles below are intended to help those of you who are just starting the process of building a website. Selecting a small business domain name 5 guidelines for setting up a small business website 5 guidelines