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How to Approach Organizing a Complex Website

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In this session we discuss how to approach organizing a complex website so that users can find information quickly. We discuss the most important use of categories which is to provide structured URLs for search engines. The category names become part of the URL so they should reflect the content that's being displayed and include

Start Building your Website Right Part 17 – Detailed Learning Plan

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Here's your learning plan for all the tasks you need to accomplish for a viable WordPress website. The very first thing you have to master is creating and formatting posts and pages in WordPress. That means how to create them, how to embed media in them and how to format them for SEO. Steve: Okay.

Start Building your Website Right Part 16 – Summary of the Minimum Necessary to Have a Viable Website

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We're down to the last part of this Start Building Your WordPress Website Right plan. And that is essentially defining what is the minimum necessary that we need in order to get this job done. The minimum number of pages or the minimum pages, the minimum amount of graphics, the minimum functionality, the minimum SEO,

Start Building your Website Right Part 15 – Final Plan for the Appearance of the Site

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In this Start Right Building Your WordPress Website plan what we've done is left last, what people jump into first and that's the site appearance. You’ve already chosen your theme. You're going to use Thesis as the theme and you're using Personified as your skin. Steve: Right. Rick: Most people have to go through this

Start Building your Website Right Part 14 – Final Marketing Plan

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Facebook has a variety of apps that you can choose to place on your site if that's a choice that you end up making. In terms of Google+, I saw that you have a profile but it doesn't have an avatar yet. Steve: No. Rick: The Google+ relationship to anything that you have is never

Start Building your Website Right Part 13 – Final Plan for Site Functionality

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The next part of this Start Right Building Your WordPress website is the site functionality. Since you will be embedding YouTube videos you don't really have a media player issues. And you can put eCommerce and Membership parts of the site on the back burner since you aren’t ready for those yet. You don't have

Start Building your Website Right Part 12 – Final Plan for SEO

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The next important thing after site organization for a new WordPress website, of course, is the SEO. We developed a keyword list already and we've talked a bit about the URL structure but something that you're going to need to develop knowledge about is the on-page SEO. Right off the bat you're going to have

Start Building your Website Right Part 11 – Final Plan for Site Organization

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Now that we’ve discussed the final plan for content on your new WordPress site, the next most important thing really is setting up your category structure. And this is primarily because your category structure becomes your URL. Steve: Okay. Rick: So let’s look at your categories now. For example it would be these two athletes/athletic-nutrition/alkaline-diet/

Start Building your Website Right Part 10 – Final Plan for Minimum Necessary Content

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As we’ve been talking I've been filling out this plan for what the minimum necessary is for you to set up your website. And this plan categorizes what the content will be, how the site is to be organized, what you need to do for SEO, what kind of functionality you need to integrate into

Start Building your Website Right Part 9 – Considering What to Oursource

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Rick: Have you thought about hiring out anything on the site? Steve: As part of what? Rick: Well let's see, I presume you're doing your own video editing? Steve: Yes and I'm shooting. Rick: And your own shooting. Who's going to transcribe your videos? Steve: That I would probably to hire out or just get

Start Building your Website Right Part 8 – Defining the Minimum Necessary Marketing Elements

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Rick: So tell me which social media sites you post on at least once a week. Steve: I'm not a big social media person but I know I have to become one so I know that Facebook and Google+ are in my gun sights. I need to come up to speed very quickly on how

Start Building your Website Right Part 7 – Defining the Minimum Necessary Graphic Assets

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Logo Design Rick: We’ve talked about the content you’ll be putting on the site so now let’s talk about graphics. Do do you already have a logo design for this website? Steve: No, I'm not sure. Do I really need one, is that really a necessary thing? Rick: Well... Steve: I guess I could do

Start Building your Website Right Part 6 – Minimum Necessary Content Revisited

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Now that we have fleshed out more of the content that will be on the site with our discussion on keywords, let’s revisit the issue of what content will be added at the start of creating your website. Rick: Can you give me what the first few videos you plan on doing are? Steve: One

Start Building your Website Right Part 5 – Defining Keywords

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We just talked about the types of subjects or categories that the content will be put into so that we can figure out the site organization. And now we are going to talk about the keywords that allows your ideal customer to find your content. Rick: I'm looking through the Start Building Your WordPress Website

Start Building your Website Right Part 4 – Defining Content Categories

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Now that we’ve defined the minimum necessary content for the site in this Start Right Building Your WordPress Website seminar, we are going define the primary content categories. Rick: Talk to me about your blog posts, what are the primary subjects of your blog posts? Steve: Well, one would be Alkaline, why you need to

Start Building your Website Right Part 3 – Defining the Minimum Necessary Content

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We’ve talked about the business purpose of the site, who the ideal customer is and what make’s the site’s offerings unique so now we’re going to define the minimum necessary content for the site to work properly. Rick: So talk to me about the content on your site. I understand that it's going to be

Start Building your Website Right Part 2 – Laying the Foundation

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Now that we have a sense of the type of WordPress website we are building a “Start Right” process for, we’re going to talk about laying the foundation of the site. So we talk about who the ideal customer is, the business purpose of the site and what makes the site's offerings unique. Rick: Tell

Start Building your Website Right Part 1 – A General Overview of the Website

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Good morning everybody and welcome to this special seminar that I humorously entitled “How to Eat an Elephant”. I've been teaching small businesses owners how to build WordPress websites for a number of years now and I have observed people, including myself when I started to build my first site, not really knowing where to

Start Building your Website Right

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Folks just starting to build their websites often don’t know where to start and don’t have a good sense of what the process looks like when they begin. In this seminar I will show you how to plan your website so that you can complete it quickly and efficiently.

Which Plugins are Critical for Launching a New Website?

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In this session we talk about which plugins are critical for launching a new website. We talk about why it is important to have an anti-spam plugin like Akismet, a backup plugin like BackupBuddy and a sitemap-generating plugin like Google XML sitemaps. Those are the 3 main absolutely necessary plugins to have on the site