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On Page SEO

Developing Your On-page SEO

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Next we're going to talk about developing your on page SEO for this Professional Services WordPress website. We are going to start by looking at the Table of Contents of the Search Engine Optimization starter guide. We already talked about improving site structure and the structure of your URLs and now we're going to talk

WordPress 3.9 Crash Course – Part 13 – Styling Content for Readability Using Headings and Lists

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The next thing in this WordPress 3.9 Crash Course that I want to talk about is styling content for readability using headings and lists. If you look at that Search Engine Optimization Starter Guide that Google publishes, in section 3 they talk about Optimizing Your Content and the first whole part of that is about

WordPress 3.9 Crash Course – Part 10 – Configuring WordPress for Optimum SEO

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So far in this WordPress 3.9 crash course, we’ve created a couple of pages and set up our Reading Settings. Now what we're going to do is work on some Search Engine Optimization. The first thing to do is come over to our Settings and go to Permalinks. Let’s go back to Sandy’s blog and

SEO Critique of a Post

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In this session we provide an SEO critique of a post where we suggest using keywords and search terms that are most descriptive of the post. We also talk about the importance of having the meta description contain text that is focused on words and phrases that people are actually searching for. And we discuss

Lesson 9 – Part 4 – Developing your On-page SEO

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Now we’re going to take the next step in the on page SEO conversation and we’re going to talk about the SEO basics. We’ve kind of jumped around, right? We started off with improve the site structure and then we went to optimizing content. Now we’re going to talk about SEO basics. And you can

Beyond Basic SEO – Practical Strategies – Part 4 – Content Creation & Over Optimization

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In this session we discuss content creation and how Google is penalizing those sites that are overly optimized. We talk about the need to have a content development strategy that is focused on how people are looking for specific services or products on the site. And we talk about creating key concepts to communicate the

Beyond Basic SEO – Practical Strategies – Part 3 – Internal Linking

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In this third part of the seminar we discuss the importance of having an internal linking strategy to reinforce the meaning of the content of the page that’s being linked to and to get people linked to the products. We also discuss the use of 301 redirects to preserve link authority with the existing member’s

Beyond Basic SEO – Practical Strategies – Part 2 – Avoiding Duplicate Content

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In this second part of the seminar we discuss how to avoid duplicate content by creating unique product descriptions and meta titles that are descriptive of the content and therefore help Google understand what the content means. And we discuss how to emphasize key words and add internal links to reinforce the meaning of the

Beyond Basic SEO – Practical Strategies

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We held this seminar to provide practical SEO strategies that you can use on any kind of WordPress site from blogs to ecommerce sites. We look specifically at three different member sites (two kinds of online stores and a real estate agent's site) and discuss strategies that each of them can employ. Some of the issues covered are SEO for products, duplicate content, internal linking, content creation and use of keywords in the context of the latest changes from Google's Panda and Penguin updates. These videos are available to free members.

How to Format Content for SEO

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In this session we talk about how to format content for SEO. We look at an article and discuss what Google is looking for in terms of on page SEO. We suggest using headings, meaningful internal links, and other formatting. Member: Also, you could put some links, I suppose. You know, some links need to

Lesson 9 – Part 5 – Developing Your On-page SEO

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The last thing we're going to talk about tonight is developing your on page SEO for the Genesis theme and that really starts off with this section at the very beginning of that document called SEO basics. The very first part of this is to create a unique, accurate page meta titles. A page meta

Lesson 9 – Part 5 – Developing your On-page SEO

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The next thing we're going to talk about briefly is developing your on-page Search Engine Optimization. The moment you add content to a page, it's time to talk about Search Engine Optimization for the page. We also have extensive resources on the site about Search Engine Optimization. In fact, we have a couple of recent

BYOBWebsite SEO Example

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We are following up last week’s BYOBWebsite SEO Reference Sheet post with a real world SEO example from one of our posts. The reference sheet is intended to help you understand all the pieces that make up good search engine optimization for blog posts and pages on your Thesis site. Our example Thesis post is

BYOBWebsite SEO Reference Sheet

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BYOBWebsite would like to help you understand all the pieces that make up good search engine optimization (SEO) for blog posts and pages on your Thesis website. We have written this comprehensive SEO reference sheet with links to related tutorials on our site to make understanding and implementing your search engine optimization strategy easier. Much