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Site Organization

How our Site is Organized

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Now that we have discussed site organization in general and acknowledged that it is very important in our success, how are we organizing our site? In our case, for the main pages of our site (Home doesn’t count as a main page) we have Services, Case studies, Testimonials, About, and an Articles page which is

The Importance of Good Site Organization

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Before we dive into how our Professional Services Website is organized, we are going to start off with a conversation about the importance of good Site Organization in general. Good Search Engine Optimization begins with good site organization and it's not difficult to organize your site well or to make a rational site organization plan.

The Type of Site We are Creating

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So what type of site are we creating? Well, we are creating a site that's suitable for service professionals that looks good on mobile devices. In this case, when I speak of service professionals, I really mean all kinds of solopreneurs. Architects Engineers Design professionals Coaches Consultants Contractors and Sub-Contractors Real Estate Agents Insurance Sales

Lesson 3 – Part 6 – Configuring WordPress to be Like a Traditional Website

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We just finished talking about the 3 Different Ways to Use WordPress and now we’re going to look at one of those ways, using WordPress as a traditional or static website, in depth. In order to use WordPress as a static site for a small business you have to set some configurations because as I

Lesson 4 – Email Marketing – Build your email list with free products

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In this lesson of our How to Sell Your Digital Products With WP eStore course we will be integrating email marketing into our store.  While this lesson is taught using AWeber, the concepts can be easily applied to MailChimp, Constant Contact and other email marketing systems.  WP eStore provides seamless integration with the major email

Lesson 2 – Create a Large Store with Many Products

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In this lesson we turn our attention to setting up a large store with many digital downloadable products using WP e Store. Much of this lesson is taken up with a discussion about setting up a product catalog and the various ways that you can do that. We use one method in our Genesis example

Lesson 12 – Part 1 – WordPress as a Content Management System (CMS)

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Well good morning everybody and welcome to Lesson 12 of our series How To Build A Professional Website Using WordPress and Thesis 2. Up until this point, we have been talking about our WordPress website as a static site. We’ve only talked about pages. We’ve been creating pages and we’ve been styling Agility. And for

Lesson 7 – Part 1 – The Importance of Good Site Organization

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Well good morning everybody and welcome to Lesson 7 of our class on how to create a responsive professional services website using WordPress and Thesis 2. Before we dive into the lesson, I would like to draw your attention to this box over here on the right hand side called Lesson 7 Resources. Each lesson

Lesson 7 – Part 4 – Using WordPress Tools to Organize the Site

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WordPress gives us a set of tools to organize your Genesis theme website and I'm going to describe those sets of tools in two ways. Simplified View of the Tools First is the Training Wheel View of these tools. Please understand that this is a simplified explanation of the concepts but for the purposes of

Lesson 7 – Part 3 – How our Site is Organized

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Top Level Pages In terms of the physical structure of our Genesis theme site or the main pages that we are creating, in this case we're creating of course a home page and we're going to have a Services page with information about the type of architecture that we practice, and Case Studies page which

Lesson 7 – Part 2 – The Importance of Good Site Organization

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The next thing we're going to talk about is site organization and the importance of good site organization for a business/professional website. When people think about the fundamentals of Search Engine Optimization good site organization should be at the top of the list. Importance of Good Site Organization That's really the first thing that has

Lesson 7 – Organizing a Professional Services Website

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Lesson 7 of our Build a Professional Website Using Genesis and WordPress course is all about how to organize a professional services/small business website. We discuss the specifics of what makes up a business website vs a blog and the tools we'll use to build the site. We emphasize the importance of good site organization

Lesson 7 – Part 4 – Using WordPress Tools to Organize the Site

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Site Tools As luck would have it, WordPress gives us tools to create this kind of site organization where the physical structure conveys the content of the page in the URL structure and the conceptual structure is provided in content on the main pages as well as in articles and case studies. If you were

Lesson 7 – Part 1 – The Kind of Site We Are Creating

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Creating a WordPress Site for Service Professionals The first thing we're going to talk about in more detail is the kind of a website we're creating. We are creating a website that's suitable for service professionals. So in this case, Architects, Engineers, Design Professionals, Business Coaches or other kinds of consultants can certainly use the

Lesson 7 – Part 2 – The Importance of Good Site Organization

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Google Search Engine Optimization Starter Guide The next thing we're going to talk about is the importance of good Site Organization. Good site organization actually starts with the document called the Search Engine Optimization Starter Guide. I suggest you simply Google it, Search Engine Optimization Starter Guide, and the first non-sponsored result will be this

Lesson 7 – Part 3 – How Our Site Is Organized

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Structures of Site Organization In terms of the site that we are creating, we're going to think about the content of our site in two ways. First, is the physical structure of the site and secondly, is the conceptual structure of the site. And so the physical structure of the site consists of a homepage

Lesson 7 – Organizing your Site

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Lesson 7 of our Build a Professional Services Website using the Thesis theme and WordPress is all about organizing your small business/professional services website. We begin by talking about the kind of website we are building, who it is suitable for and the business purpose of the site. Three of the tutorials are about site

Lesson 7 – Part 6 – Managing Customer Information

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Helen:  What happens if the shipping is wrong? I mean, wrong enough to make you need to change it. Is there any way that we can change their order later? Rick:  Absolutely. That actually brings us to the next part of the conversation which is managing the customer information because you’ve got this order section

Lesson 7 – Part 5 – Managing Order Fulfillment

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Obviously, the transaction went fine, right? There’s really not any difficulty in configuring the transaction to work properly as long as you’ve got your authorize.net login id and your transaction key here. If you’ve got both of those things correctly entered in then the authorize.net transaction should go very smoothly. However, Shopp gives us some