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Site Strategies

The Role of SEO in Meeting our Business Purpose

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You may not know it but Search Engine Optimization plays a great role in meeting our Business Purpose. For Beginners, the first question is “What is Search Engine Optimization?”. Well, Search Engine Optimization is really two things. First, it is making sure that Google understands what our site is about and second, making sure that

Beyond Basic SEO – Practical Strategies – Part 4 – Content Creation & Over Optimization

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In this session we discuss content creation and how Google is penalizing those sites that are overly optimized. We talk about the need to have a content development strategy that is focused on how people are looking for specific services or products on the site. And we talk about creating key concepts to communicate the

Beyond Basic SEO – Practical Strategies – Part 3 – Internal Linking

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In this third part of the seminar we discuss the importance of having an internal linking strategy to reinforce the meaning of the content of the page that’s being linked to and to get people linked to the products. We also discuss the use of 301 redirects to preserve link authority with the existing member’s

Beyond Basic SEO – Practical Strategies – Part 2 – Avoiding Duplicate Content

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In this second part of the seminar we discuss how to avoid duplicate content by creating unique product descriptions and meta titles that are descriptive of the content and therefore help Google understand what the content means. And we discuss how to emphasize key words and add internal links to reinforce the meaning of the

Beyond Basic SEO – Practical Strategies

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We held this seminar to provide practical SEO strategies that you can use on any kind of WordPress site from blogs to ecommerce sites. We look specifically at three different member sites (two kinds of online stores and a real estate agent's site) and discuss strategies that each of them can employ. Some of the issues covered are SEO for products, duplicate content, internal linking, content creation and use of keywords in the context of the latest changes from Google's Panda and Penguin updates. These videos are available to free members.

Can I Combine Two Well Performing Sites into One?

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This member asks if it is advisable to combine two WordPress sites that both perform well into a single site. Is there a potential SEO downside? Can you save time managing the sites? We discuss this and the option of using WordPress Multi Site to reduce the administrative work load. Okay well, right now, what’s