In the last couple of years I have observed that some people get started building their own WordPress sites but for one reason or another don’t finish bringing it to completion. I’ve been coaching folks for that same period of time and I’ve learned some things in that process. I’ve found there are some similar characteristics between folks and it seemed to me that this would be a good time for us to talk about strategies for getting a DIY site completed.
Everybody has executed strategies for starting that process at this point just by the fact that you’re watching this video. Even if you haven’t started, you’re thinking about starting. And I’d like to offer some things that we’ve learned here the last few years that should help you get your site finished. Obviously, your site’s not going to do any good if it isn’t live and accessible to your potential customers.
Who will Benefit from this Seminar?
This seminar is a good lesson for beginning DIY web builders but even more so for those of you part way through the process. So this is for you if you’ve got a site three quarters built on a development server or if you’ve got your site halfway built but you’ve turned it off so that Google can’t index it or if your site can be indexed by Google but you only got one page up.
A site in those states can’t do you any good, it can’t bring you the benefit that you’d hoped it would bring you once you got started on it. The whole goal of this presentation is to talk about strategies for how you can get it done.
Here are the 10 Strategies every DIY Website Builder should know that we’ll be covering today.
- Understand the Business Purpose of your Site
- Know your Limitations
- Make a Plan
- Less is More
- Maintain your Focus
- Observe the 80/20 Rule
- Employ Progressive Refinement
- Don’t Sweat the Small Stuff
- Embrace Imperfection
- Be Patient with Yourself
But first we’re going to talk a little more about some of the things that trip up the DIY website builder.
Roadblocks to Finishing your Site – Sheer Number of Choices
Now, there are a number of problems with trying to get a site done. In the first place, there are a million potential decisions that you could make. You may have already made some of those and narrow the field down considerably. You’ve chosen WordPress, you’ve chosen Thesis or Genesis, you’ve chosen me as an instructor and so the world of possibilities has narrowed somewhat based on those choices.
But even inside of this more narrow WordPress/Thesis/Genesis/BYOBWebsite system, there are still lots and lots and lots of other potential decisions that you could consider, make a decision and then after you’ve made it you could reconsider and then remake it again.
As you’re looking at those decisions, you said to yourself, well, I think I know the right answer now but then as you learn more, you’re tempted to go back and reconsider decisions that you’ve made. There are so many opportunities for you to do this, so many different avenues that you can follow that learning how to build your own site could never come to an end.
Let’s face it, it’s a huge potential field of interest which means that there’s lots of potential things that you can learn.
Getting Sidetracked on Learning More and Adding Extras
You may have started off saying, well, I just want to learn how to build my own site. But then as you’re playing around with BYOBWebsite, you say, wow, I could learn how to do my menu like this or maybe I could learn how to build buttons like that or maybe I could learn how to put background images like this.
Now all of a sudden, even though when you began the process, you weren’t really considering those things as elements now you’ve had a whole world of possibility open up. You’ve found lots of potential things that you can learn and sometimes that learning can sidetrack you away from actually getting the site completed.
In fact, this is an observation that I make about my own instruction which is that this sort of “How to” type of instruction can actually get in the way of getting the site done. It may be an essential and necessary step for folks to get to a certain point of knowledge in the development of their site but you can become mired down in the “How to” part of the process.
If you look at my site, we’ve got well over 2,000 videos now and there’s all kinds of potential avenues that you could pursue learning and because the “How to” stuff is there for you and because it’s relatively accessible, you can get caught up in the whole “How to” thing.
Plus it can be really a lot more interesting to learn how to do something than to actually do some of the website tasks you already know how to do. So this sort of “How to” instruction system does have its pitfalls.
The result is often that you end up considering too many options. You end up chasing down too many possibilities and you spent too much of your time focused on how to do something. The ultimate result of that is that you spend so much time examining those possibilities and learning how to do something that you don’t end up having the energy to get the site completed.
In my experience, the world is full of essentially dead websites that are 3/4 of the way, 80% of the way done even 95% away done. We have a member whose site is for all intents and purposes is 100% complete but it’s still not published because she still has little things, insignificant things, unimportant things that she wants to tweak before she really publishes her site live.
You can find that all of these sorts of things essentially turn into a trap to prevent you from completing your site and making it work for you at that point. So, that’s the problem. Next we’ll take a look at the very first strategy of the 10 and that is, Understand the Business Purpose of your Site.