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How to Choose the Right WordPress Shopping Cart – Part 11 – Overview of MarketPress

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MarketPress Fee Structure and Support

The next WordPress Shopping cart to discuss is MarketPress. Now, MarketPress is a paid plugin by WPMU Dev and they’ve revised their pricing downward from when I put this handout together. So you can now get MarketPress for $9 a month. But you can essentially pay $9, set your account up, download it and then cancel the subscription so that you’re only paying for a month of it.

Now, with that, you can use the plugin on unlimited sites but your support only lasts as long as your subscription lasts. So support and new versions of the plugin are only available to you if your subscription is current

A lower cost strategy in that regard is to get the subscription, download it, get it all set up, cancel your subscription. And then a few months later, get another month’s subscription so you can download the latest release or you can do what I do which is essentially pay a couple hundred of bucks.

They have significantly decreased the cost for their whole membership because actually, it was closer to $400 and now it’s down to $240 a year. So anyway, $240 a year gets you access to all of their plugins, all of their themes and all of their support all the time and that’s a heck of a deal. So that’s another way you can think of purchasing it.


Now, in terms of extensions, there are a couple of very specialized plugins that folks have created for MarketPress. But really, the most extensive set of extensions are the ones that I’ve written for inserting MarketPress into Thesis. But for the most part if it’s not automatically available on MarketPress, it’s not available and there aren’t going to be extensions that can add it to it.

As I said before, it does have a fairly robust API, it’s not that hard to write extensions for it but nevertheless, it doesn’t have a whole bunch of them like some of the other plugins do.

MarketPress Excels at Simple Physical Products

Now, MarketPress is really best at simple physical products. So, if you’re selling birdhouses and you have red, green and blue bird houses or if you’re selling some kinds of simple physical products with simple variations, then MarketPress is an outstanding choice. One of the reasons why is that it has a built-in integration for the largest number of payment gateways and the largest number of shipping systems that are automatically built-in.

One of the strategies that most of these plugins have is that they provide a base-level of payment gateways and shipping but then they charge for extensions to add a specific one or other but MarketPress doesn’t do it that way. They make the largest both of those things available to you so it’s an easy system to implement and it automatically integrates more payment gateways and shipping systems than anybody else does.

MPMU Dev Themes, Plugins Automatically Work Together

It is also part of a very large ecosystem of both themes and plugins so any of the WPMU Dev plugins that require financial transactions automatically integrate with MarketPress.

So if you’re using their membership plugin, MarketPress integrates with it, if you’re using their affiliate plugin, MarketPress integrates with it. If you’re using their donations plugin, MarketPress integrates with it. If you are using their system for essentially selling multi-site websites, MarketPress integrates with it.

So it has a very large ecosystem of plugins that it integrates with including selling ad revenue or selling ad space, selling listings or things like that.

MarketPress Weakness – Product Variations/Bundles

Now, its biggest weakness is that it doesn’t do product variations and product bundles well and we’re going to talk about that more but that’s why I said it’s best for simple products. As soon as you have a handful of variations and those variations need to include different shipping or different weights or different inventory controls, this is where MarketPress falls down.

So if you don’t have simple types of products, if you have products that are essentially configurable from the dashboard or from the purchase screen, MarketPress probably is not the right choice for you but in terms of simple physical products, it’s great.

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