Build Your Own Business Website header image

Different Faces of WordPress

Difficulty Level -

Listed Under Lesson Subjects -

Applies to -

Whoops, you've found some premium content!

Watch the opening clip of this video to preview it,
the full video is available to paid members.

Welcome to the second session of our seminar entitled WordPress 4.7 Crash Course. In this session we are going to be discussing how to add content to your site in the form of text, images, video and other media. Before we start that we’re going to finish up what we were talking about in the last session which is the various ways to configure WordPress.

Configure WordPress Based on Site Type

You may or may not know this but WordPress has many different faces as I like to think of it. WordPress can be used to create virtually any kind of site and the way you set up WordPress is dependent upon what kind of site you want to create.

The Blog

WordPress started off as a blogging platform. In fact that was the default back when I started working with it in WordPress 2.6. It was mainly designed for bloggers to create a blog post and that blog post would show up on their main home page. Individual blog posts would reside on their own individual pages.

Then maybe it would have a standalone page that wasn’t part of the blog. It was just a plain, old, ordinary static, standalone page. Back then, we referred to static pages and dynamic pages. A page was static, the home page was dynamic, posts were dynamic and archive pages were dynamic. I think that as WordPress matures, that kind of distinction becomes less important.

Example of a Traditional Blog

Here is an example of a blogger, in fact one of my wife’s favorite bloggers. This woman is stunningly hilarious. I will be getting ready for bed and Laura will be laughing hysterically looking at our iPad and she will read me the latest post from theblogess.

This is a WordPress website that I had nothing to do with but this is a blogging website with a big, long, post here with 253 comments on it. This is about a conversation she had with her husband, where he asked her questions and she responded in animated gifts. This is her home page, that was her first blog, that was the latest blog post and this is the blog post that was published before that.

Scroll down here and this is the blog post that was published on December fourth and so on, you just work your way down here to the latest post and if you click on one of these things you actually get to the post’s page. So you can read most of the post just on her home page but you can also come over and take a look at the individual post page.

She’s got category pages, this post is categorized in “random crap”. If you click on that you get to a category archive page which shows you all the posts in the random crap category. Then she has a handful of static pages that talk about things that are important to her. This book for example or you are here or information about how to advertise or whatever. This is a traditional WordPress blog configuration.

Traditional Business Site

On the other extreme there’s also the traditional business website. It’s all pages. The front page has content on it that you can link up to. It’s got a menu that takes you off to various pages. It also actually has some hidden content in here for serving his customers. Customers can log in and get information from data that he’s developed for them and that sort of thing. There are no posts, no categories and no tags. This is a 100% traditional website with pages.

Complex CMS

And then you have this whole wide variety of other potential sites like This is a website that I helped develop for a friend. This is based on Thesis 2.2 and Agility 2. This is not Agility 3 but is the Agility 2. It is a very complex content management site where he’s got not just posts and pages but testimonials and sector descriptions and service descriptions. These are all different types of content and then those things are all linked together.

For example, if you look at the consultancy section here he’s got this content but then he’s got linked testimonials. These are other pieces of content that are linked because of the way this content management system works. It’s all a very complex set of linked relevant content with lots of different types of post types, not just posts and pages. There are actually several different taxonomies, not just categories and tags.


On the other hand, you have a site like this. This is Mental Management Store and is a Thesis 2 site. I don’t remember what Skin but it’s using woocommerce. In this store he sells his books and CDs and videos and you can buy those things right here on his site. The products get added to a cart and it calculate shipping and taxes. This is an example of a full-blown ecommerce website made out of WordPress.

Hybrid Store-Portfolio-Blog

Then you have a hybrid that is completely different. It is part store, part portfolio and it’s has a regular blog in it as well as a video blog. You can buy her artwork by adding it to the cart. After you buy it, it gets shipped to you. So it’s an ecommerce site but then she’s got instructional videos on different kinds of artwork. You see this whole long list of videos that she has. She’s got a portfolio of her work in here. This site is an amalgam of many different things.

Instructional Membership

The last thing I’m going to show you is another one of my sites. This is an instructional membership site and the majority of the site is hidden. Everything that’s on the site that’s visible is essentially sales content. This is using Agility 3 and Thesis 2.2 and it’s got a bunch of different pages.

In the member only area it has a bunch of different post types for courses. This site has a course management system behind it. The most you can see of it is a course syllabus which walks through each of the modules that are in the class. Everything that’s non-sales information is actually hidden inside of the paid members area. Once you login then all of the course material becomes available, all the sales copy disappears and it looks like a regular course site.

All these kinds of sites are possible with WordPress. The type of site you’re going to create determines how you’re going to configure WordPress.

0 Comments… add one
0 comments… add one

Leave a Comment