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Create a Google Account

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Good afternoon everybody and welcome to lesson 13 of our class in How to Build a Professional Website using WordPress and Thesis 2.3. In this lesson we will be focusing our attention on coordinating our business website with Google. That really starts off by having a Gmail account. It’s absolutely essential for a website owner

Lesson 13 – Part 2 – Create a Google Account

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So the next thing we’re going to do here is set up a Gmail account and configure Google Analytics. And I’m going to do that here in Internet Explorer. So I’ll just type Gmail. I know most of you probably have a Gmail account so I’m not going to spend a lot of time setting

Lesson 13 – Integrating your Site with Google

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In lesson 13 of our Build a Responsive Professional Website using Thesis Theme 2, we show how to integrate your WordPress site with Google. We begin by showing you how to create a sitemap using Google XML Sitemaps and how to verify that it's working. Then we show how to create a Google Account which

Beyond Basic SEO – Practical Strategies – Part 4 – Content Creation & Over Optimization

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In this session we discuss content creation and how Google is penalizing those sites that are overly optimized. We talk about the need to have a content development strategy that is focused on how people are looking for specific services or products on the site. And we talk about creating key concepts to communicate the

Beyond Basic SEO – Practical Strategies – Part 3 – Internal Linking

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In this third part of the seminar we discuss the importance of having an internal linking strategy to reinforce the meaning of the content of the page that’s being linked to and to get people linked to the products. We also discuss the use of 301 redirects to preserve link authority with the existing member’s

Beyond Basic SEO – Practical Strategies – Part 2 – Avoiding Duplicate Content

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In this second part of the seminar we discuss how to avoid duplicate content by creating unique product descriptions and meta titles that are descriptive of the content and therefore help Google understand what the content means. And we discuss how to emphasize key words and add internal links to reinforce the meaning of the

Beyond Basic SEO – Practical Strategies

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We held this seminar to provide practical SEO strategies that you can use on any kind of WordPress site from blogs to ecommerce sites. We look specifically at three different member sites (two kinds of online stores and a real estate agent's site) and discuss strategies that each of them can employ. Some of the issues covered are SEO for products, duplicate content, internal linking, content creation and use of keywords in the context of the latest changes from Google's Panda and Penguin updates. These videos are available to free members.

Thesis SEO After Google Panda & Google Penguin

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In this session we discuss Thesis SEO after Google Panda and Google Penguin which are the latest updates in Google. We recommend the use of Google Search Engine Optimization Starter Guide to understand what it is that Google is looking for so you can make the appropriate changes to your site. We also discuss the

How to Keep a Site from Being Indexed by Google During Development

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In this session we show how to keep a site from being indexed by Google during development by going to privacy settings and telling the search engines not to index the site. When you say to make it private, the way to do that is to go into each page and get a no follow

Dealing with Duplicate Content in WordPress

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In this session we talk about how to deal with duplicate content in WordPress. It’s possible to have content indexed a number of times which raises the possibility of duplication issues so it’s important to choose what to index. For duplicate content, Google chooses which one it considers to be the most relevant and will

Lesson 13 – Integrating your Site with Google

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Lesson 13 of our Build a Professional Services Website using the Thesis theme and WordPress is about how to integrate your small business website with Google. We begin by introducing a couple of plugins, Akismet and Contact Form 7 and how to use them. Then we move on to showing you how to create a

Add Social Media Icons to Posts in Thesis – Part 3 – Create a Meta Box for Pages

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The Verve Meta Box Plugin is no longer available. As a replacement we are suggesting the Types Plugin. This is Part 3 of the Add Twitter, Facebook Like and Google +1 Icons to a Post in Thesis series. In this session, we discuss how to create a meta box that will allow us to choose

Add Social Media Icons to Posts in Thesis – Part 2 – Add to Home Page

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This is Part 2 of Add Twitter, Facebook Like and Google +1 Icons to a Post in Thesis series. In this session, we demonstrate how to add the social media buttons so that they will only show on the home page in Thesis. We begin by showing you where to get these Social media buttons

Add Social Media Icons to Posts in Thesis – Part 4 – Add the Buttons to the Bottom of the Page

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This is Part 4 of the Add Twitter, Facebook Like and Google +1 Icons to a Post in Thesis series. In this session, we show how to add twitter, facebook like and google +1 buttons at the bottom of a post in Thesis. Okay so that was what I wanted to show you. You can

Do Regular Minor Changes to the Home Page Help SEO?

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This member notices that a local competitor changes a word or two on his home page every day. She wonders why this is. I explain how to help Google know when your page actually changes and how not to spam Google with fake updates. Rick: Good morning, Angela. Angela: Good morning, Rick. Nice to talk