We just talked about my first of six reasons (Thesis is screaming fast) that Thesis 2.3 will knock your socks off and impress you. That brings me to the second reason which is that Thesis 2.3 exploits the latest SEO strategies. The first one, I believe, these days is speed. It used to be meta
Now that we have covered SEO basics let's install Yoast SEO because it has some tools we're going to rely on for a number of things. First off, we're going to use it for the custom meta description and custom title tag. Let’s come over here to plugins and add new. Last time we installed
Next we're going to talk about developing your on page SEO for this Professional Services WordPress website. We are going to start by looking at the Table of Contents of the Search Engine Optimization starter guide. We already talked about improving site structure and the structure of your URLs and now we're going to talk
Now that we have discussed site organization in general and acknowledged that it is very important in our success, how are we organizing our site? In our case, for the main pages of our site (Home doesn’t count as a main page) we have Services, Case studies, Testimonials, About, and an Articles page which is
Before we dive into how our Professional Services Website is organized, we are going to start off with a conversation about the importance of good Site Organization in general. Good Search Engine Optimization begins with good site organization and it's not difficult to organize your site well or to make a rational site organization plan.
You may not know it but Search Engine Optimization plays a great role in meeting our Business Purpose. For Beginners, the first question is “What is Search Engine Optimization?”. Well, Search Engine Optimization is really two things. First, it is making sure that Google understands what our site is about and second, making sure that
We’ve created a couple of WordPress pages and set up our Reading Settings so that we have a basic static website set up for a small business. Now what we're going to do is work on some Search Engine Optimization. The first thing to do is come over to our Settings and go to Permalinks.
Next in this WordPress 3.9 Media Library series we're going to talk about preparing images for the web in terms of what you should know. I'm not actually going to demonstrate how to prepare images for the web because we have a seminar, A Beginners Guide to Optimizing Images for the Web, that shows how
Something that we have not talked about in this WordPress 3.9 Media Library series is the Search Engine Optimization (SEO) aspects of images. I think this is absolutely critical to using images in your website. In past discussions about SEO and images, I’ve always included the title as part of it but for some reason
The next thing in this WordPress 3.9 Crash Course that I want to talk about is styling content for readability using headings and lists. If you look at that Search Engine Optimization Starter Guide that Google publishes, in section 3 they talk about Optimizing Your Content and the first whole part of that is about
So far in this WordPress 3.9 crash course, we’ve created a couple of pages and set up our Reading Settings. Now what we're going to do is work on some Search Engine Optimization. The first thing to do is come over to our Settings and go to Permalinks. Let’s go back to Sandy’s blog and
The next important thing after site organization for a new WordPress website, of course, is the SEO. We developed a keyword list already and we've talked a bit about the URL structure but something that you're going to need to develop knowledge about is the on-page SEO. Right off the bat you're going to have
We just talked about the types of subjects or categories that the content will be put into so that we can figure out the site organization. And now we are going to talk about the keywords that allows your ideal customer to find your content. Rick: I'm looking through the Start Building Your WordPress Website
Folks just starting to build their websites often don’t know where to start and don’t have a good sense of what the process looks like when they begin. In this seminar I will show you how to plan your website so that you can complete it quickly and efficiently.
In this session we provide an SEO critique of a post where we suggest using keywords and search terms that are most descriptive of the post. We also talk about the importance of having the meta description contain text that is focused on words and phrases that people are actually searching for. And we discuss
Just as we had a minimum necessary for the site to accomplish business goals, there's a minimum necessary in order to be returned by Google in relevant search results. And the first thing is that you have sufficient, relevant content. Let’s do a site search and look at securedtech.co.uk. So what you are seeing here
Now we’re going to take the next step in the on page SEO conversation and we’re going to talk about the SEO basics. We’ve kind of jumped around, right? We started off with improve the site structure and then we went to optimizing content. Now we’re going to talk about SEO basics. And you can
Once you’ve got text in the editor, you want to start styling it so that it’s easily read. And not only so that it’s easily read but so that it also reinforces your search engine optimization. A couple of weeks ago, we looked at this Google Search Engine Optimization Starter Guide and we started off
In lesson 9 of our Build a Responsive Professional Website using Thesis 2, we teach you the ins and outs of adding content to your web pages. We look at the WordPress text editor and the various tools it contains for adding and editing text. Once the text is added we look at formatting it
In this session we discuss content creation and how Google is penalizing those sites that are overly optimized. We talk about the need to have a content development strategy that is focused on how people are looking for specific services or products on the site. And we talk about creating key concepts to communicate the