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Site Critique

Beyond Basic SEO – Practical Strategies – Part 4 – Content Creation & Over Optimization

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In this session we discuss content creation and how Google is penalizing those sites that are overly optimized. We talk about the need to have a content development strategy that is focused on how people are looking for specific services or products on the site. And we talk about creating key concepts to communicate the

Beyond Basic SEO – Practical Strategies – Part 2 – Avoiding Duplicate Content

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In this second part of the seminar we discuss how to avoid duplicate content by creating unique product descriptions and meta titles that are descriptive of the content and therefore help Google understand what the content means. And we discuss how to emphasize key words and add internal links to reinforce the meaning of the

Beyond Basic SEO – Practical Strategies

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We held this seminar to provide practical SEO strategies that you can use on any kind of WordPress site from blogs to ecommerce sites. We look specifically at three different member sites (two kinds of online stores and a real estate agent's site) and discuss strategies that each of them can employ. Some of the issues covered are SEO for products, duplicate content, internal linking, content creation and use of keywords in the context of the latest changes from Google's Panda and Penguin updates. These videos are available to free members.

How to Increase Conversions – A Member’s Case Study

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In this session, we discuss how to increase the sign-up conversions on a WordPress website. One of our members asked how to make her site’s value more apparent to the first-time visitor and get more signups. Rick: And we have one little part I’m really excited about which is to chat about Deborah’s site. We’re

Optimize a Site to Get Newsletter Signups

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One of our members asks how to optimize a site to get more signups. We discuss some website design recommendations for her website to get more newsletter signups. If your goal is to get more email signups then making sure that your signup/call-to-action is the most prominent element in your website is very important and