Now that we have discussed site organization in general and acknowledged that it is very important in our success, how are we organizing our site? In our case, for the main pages of our site (Home doesn’t count as a main page) we have Services, Case studies, Testimonials, About, and an Articles page which is
Before we dive into how our Professional Services Website is organized, we are going to start off with a conversation about the importance of good Site Organization in general. Good Search Engine Optimization begins with good site organization and it's not difficult to organize your site well or to make a rational site organization plan.
You may not know it but Search Engine Optimization plays a great role in meeting our Business Purpose. For Beginners, the first question is “What is Search Engine Optimization?”. Well, Search Engine Optimization is really two things. First, it is making sure that Google understands what our site is about and second, making sure that
So what type of site are we creating? Well, we are creating a site that's suitable for service professionals that looks good on mobile devices. In this case, when I speak of service professionals, I really mean all kinds of solopreneurs. Architects Engineers Design professionals Coaches Consultants Contractors and Sub-Contractors Real Estate Agents Insurance Sales
Now that we’ve discussed the final plan for content on your new WordPress site, the next most important thing really is setting up your category structure. And this is primarily because your category structure becomes your URL. Steve: Okay. Rick: So let’s look at your categories now. For example it would be these two athletes/athletic-nutrition/alkaline-diet/
Now that we’ve defined the minimum necessary content for the site in this Start Right Building Your WordPress Website seminar, we are going define the primary content categories. Rick: Talk to me about your blog posts, what are the primary subjects of your blog posts? Steve: Well, one would be Alkaline, why you need to
Folks just starting to build their websites often don’t know where to start and don’t have a good sense of what the process looks like when they begin. In this seminar I will show you how to plan your website so that you can complete it quickly and efficiently.
In Lesson 2, Setup the Product Catalog and Create Products, we're going to be talking about is creating products but really it's not just creating products, it's setting up the store catalog in the process of creating products. Obviously the catalog starts with creating the product but there's a lot more to it than just
The very first aspect of creating a magazine style site like this is really being able to identify your main topics. Often a blog doesn't have main topics, it just has to do with whatever the blogger is thinking about. Niche blog sites are about a specific topic but on a magazine style site, it's
Good afternoon everybody and welcome to this special seminar on how to create a magazine style blog site with Thesis 2. This is anticipated to be a 3-week seminar. In week 1, we're going to talk about how to organize the site and we'll take some steps to reorganize the Baby of Color website that
Learn the tools inherent in WordPress for creating a magazine style website and the revolutionary new Thesis 2 tools that allow you to customize all aspects of how the site looks. It is typical of magazine style sites to organize their content around a number of primary subjects and then to have a unique style for each of those subjects. In this seminar we will demonstrate how to do that in Thesis 2.
WordPress has some inherent organization. There’s organization that is automatically built in to WordPress that is going to be there no matter what you do. And you see that in the first place with pages. Pages are automatically hierarchical and no typical WordPress taxonomies apply. That means pages are not organized by date. Pages aren’t
WordPress gives you a couple of sets of tools to help you organize your site. You don’t just have to organize this on your own. There are some mechanisms inside of WordPress that you can employ to get this organization set up. And really, principally, there are two sets of tools. It’s important that you
What we’re going to talk about now is how the site that we’re creating or how our demonstration site is organized. And we’re going to talk about this in a form of an outline. So you get to your home page and all of your top level pages are, in this case, services, the kind
Well good morning everybody and welcome to Lesson 7 of our class on how to create a responsive professional services website using WordPress and Thesis 2. Before we dive into the lesson, I would like to draw your attention to this box over here on the right hand side called Lesson 7 Resources. Each lesson
In lesson 7 of our Build a Responsive Professional Website using the Thesis Theme 2, we focus on how to organize a small business/professional website. We talk about why good site organization is so important and how we'll be organizing the site we are creating in this series. Finally, we review the set of WordPress
Top Level Pages In terms of the physical structure of our Genesis theme site or the main pages that we are creating, in this case we're creating of course a home page and we're going to have a Services page with information about the type of architecture that we practice, and Case Studies page which
The next thing we're going to talk about is site organization and the importance of good site organization for a business/professional website. When people think about the fundamentals of Search Engine Optimization good site organization should be at the top of the list. Importance of Good Site Organization That's really the first thing that has
Lesson 7 of our Build a Professional Website Using Genesis and WordPress course is all about how to organize a professional services/small business website. We discuss the specifics of what makes up a business website vs a blog and the tools we'll use to build the site. We emphasize the importance of good site organization
Site Tools As luck would have it, WordPress gives us tools to create this kind of site organization where the physical structure conveys the content of the page in the URL structure and the conceptual structure is provided in content on the main pages as well as in articles and case studies. If you were