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Lesson 13 – Using the blog functionality without blogging

This lesson is from our older Start Building Your Website Here series, for updated content please go to the new lessons.

A business blog is a very powerful tool for driving traffic to your site and for convincing your clients that you are an expert in your field. However, many small businesses either don’t want or don’t need a blog. You can dispense with the blog functionality all together or you can use your site’s blog functions for something other than a traditional blog. In this lesson we’ll learn how to use the WordPress blog functionality for announcements and company news.

We’ll start off with an overview of the WordPress blog functionality that is inherent in your new business website. Next we’ll learn to create posts that will be used as promotional announcements. Then we’ll use that information to create Late Breaking Company News. We’ll use Thesis then to customize the display of those posts and we’ll cover teaser and featured posts. Finally we’ll add widgets that display our announcements and late breaking news.

In this lesson you will learn:

Understanding WordPress blog functionality – Watch the Video

  • Add New Posts dialog
  • How WordPress organizes posts
  • Categories
  • Tags

Using the blog for promotional announcements – Watch the Video

  • Add an announcement post
  • Add a post image
  • Add a post tag
  • Add a category

Using the blog for late breaking company news – Watch the Video

  • Add a news post
  • Add a post image
  • Rename the custom folder in Thesis
  • Change permissions of the Cache in Thesis

Using Thesis to customize the display of posts – Watch the Video

  • Set the Home Page Display
  • Featured Posts
  • Teaser Posts
  • Archives settings
  • Tag page settings
  • Comments settings
  • Category display in the Thesis navigation menu
  • Teaser display options

Adding widgets to display promotions & news – Watch the Video

  • Using “Killer Recent Entries” to display announcements
  • Add an archives widget
  • Add a tag cloud widget
  • Add a News widget